Retail Showdown: The Battle of the Bras

Boston-area women (and men) in the market for unmentionables have two new options: Intimacy, an underthings boutique in Copley Place with an advanced degree in bras, and the extravagantly made-over Victoria’s Secret in Natick. Rachel Baker and John Gonzalez bring you a stripped-down hers-and-his comparison.


Boston-area women (and men) in the market for unmentionables have two new options: Intimacy, an underthings boutique in Copley Place with an advanced degree in bras, and the extravagantly made-over Victoria’s Secret in Natick. In the chart below, Rachel Baker and John Gonzalez bring you a stripped-down hers-and-his comparison.

 

 

Intimacy: Copley Place, Boston, 857-277-7887, myintimacy.com

Victoria‘s Secret:
Natick Collection, Natick, 508-650-0900, victoriassecret.com

RACHEL’S TAKE

 

 

Poster gal

Intimacy’s CEO (a Phyllis Diller clone) onscreen, holding forth on back bulge

Gisele and Karolina Kurkova posing seductively in floor-to-ceiling photos

Inventory

Impressive selection of practical, pretty bra-and-panty sets from Simone Pérèle and Aubade, and undies from favorites like Hanky Panky

V.S.’s standard sexed-up catalog fare—but with even more pink

Staff

Chirpy and pleasantly attentive

Distracted

Bra fitting

"Holistic" approach (read: eyeballing) calls for getting naked from waist up. My size is estimated as a 34C.

Traditional tape measure; clothes stay on. I measure up as a 36B!

Bra price

Average $75–$250

From around $25 to $12.5 million (for their annual diamond-encrusted publicity stunt)

 

GONZ’S TAKE

 

 

Staff sex appeal

Attractive, inviting—ladies who look good in the light

Let’s just say fluorescent lighting isn’t flattering on anyone.

Female shopper

Classy—like Nicole Kidman

Trashy—like Nicole Richie

Male shopper

A man who wants to be loved

A man who wants to be handcuffed

Hottest item

The petite brunette at the checkout.

Teddies with fur trim. Grrrrr.

 

Our Verdict: Head to Intimacy for everyday underthings and boutique service (and cup sizes that give you the benefit of the doubt), but if you want something that screams sex, Victoria’s Secret remains the queen.