Buy Dot-Com

By Julia Kaganskiy | Boston Magazine |

With home sales slumping, Boston’s hottest real estate may be online.


Web addresses can fetch killer prices, as thriving local URL-selling firms (like Newbury Street–based Internet Real Estate Group) know well. To get a taste of the market, we asked analysts at two of these companies, NameMedia and Sedo, to appraise a few locally owned domains for fun. Though their policies prohibit dealing in already trademarked names, they were happy to play along.

 

Boston.com

 

Camera.org

 

CasualMale.com

 

APPRAISAL

: $2.4 million. Geographical names limit potential audience, says NameMedia, but they still draw lots of ad revenue.

$60,000. Cameras.com sold for $1.5 million, but value decreases for singular words and dot-orgs, NameMedia says.

$5,000. "It’s questionably an ‘adult’ term, but dating/adult names can go for a ton," says a Sedo rep.

OWNERS

The Boston Globe

The Committee for Accuracy in Middle East Reporting in America (C.A.M.E.R.A.)

Canton-based retailer Casual Male

WOULD THEY SELL?

"We’re not comfortable commenting on the acquisition of the site, even in a lighthearted manner," says a spokesman.

Yes—for $10 million. "It would create a permanent endowment for [us]," says associate director Alex Safian.

No, says CEO David Levin. "Our URL makes it clear who we are" (and that’s a company selling clothes, not porn).