Adventures in Manscaping
Vidal’s VIP stylists jump ship to their very own Newbury Street operation.
At one time, the improbably named Dirk Diegel was the toast of Vidal Sassoon. But that was before Vidal’s 2002 sellout to the mammoth Regis Corporation (owner of Supercuts, among other brands). The new “corporate mentality” resulted in a staff exodus, which included Diegel taking his precise, European-style cuts to James Joseph Salon. Now he and former Vidal VP Peter Bradley, who trained under Sassoon himself, are making a play with their own high-end salon on upper Newbury. Debuting this summer, the top-floor Bradley & Diegel will seat six stylists in an all-white, natural-lit space. In addition to cut and color services, there are plans to offer head-to-toe pampering in collaboration with local beauty businesses like Brite Smile and a yet-unnamed mani-pedi spa. Now that’s our kind of conglomerate. —Sascha de Gersdorff
77 Newbury St., Boston, 617-266-7707, bradleyanddiegel.com.