Vanity Project

For 25 years, Dr. Leonard Miller has been the go-to plastic surgeon of Brookline youth-seekers. Now his Boston Center for Facial Rejuvenation targets the presurgery set with noninvasive treatments like Botox and laser therapy in a boutiquelike setting on Newbury Street. Regular use of injectable fillers encourages collagen buildup, says Miller, which could delay the need for surgery. Of course, on the off chance clients do opt to go under the knife, Miller’s new digs aren’t bad for branding: By the time would-be patients are ready for a facelift, they’ll have walked by his storefront hundreds of times.

69 Newbury St., Boston, 617-450-0070.