The Economics of Leaf-Peeping
Travel to Massachusetts spikes in autumn, to a peak of more than 2.5 million visitors during October. Thirty percent of travelers to Massachusetts this month come for leaf-peeping, notably in the Berkshires.
So itâ€™s looking more and more like weâ€™re sliding into the dreaded double-dip recession. Luckily, itâ€™s time for Massachusetts to receive the annual stimulus package we call fall foliage. Leaf-peepers will come by the hundreds of thousands this month, and while theyâ€™re going to clog up the roads and cram town centers, theyâ€™re also going to leave behind an awful lot of money. One recent survey found the average leaf-peeping family spends $1,000 in Massachusetts. And in even better news, autumn visitors told Newton-based TripAdvisor that they plan to spend more this year than they did last year.
Tourists to Vermont, the worldâ€™s most beloved leaf-peeping locale, spend about $375 million in the fall. Where some of it goes:
$96 million on food
$72 million on gas
$75 million on lodging
What the average leaf-peeper shells out per day:
Number of international travelers coming through Logan last October:
Estimated number that came here for leaf-peeping:
Sources: TripAdvisor, U.S. Travel Association, U.S. Bureau of Transportation Statistics, U.S. Bureau of Labor Statistics, Vermont Tourism Board, Institute for New Hampshire Studies, Massachusetts Office of Travel and Tourism
Source URL: http://www.bostonmagazine.com/2010/10/the-economics-of-leaf-peeping/