Who's Up, Who's Down

WHO’S UP
Bill Simmons   The Sports Guy becomes the Sports Editor, launching a new website bankrolled by ESPN.

Steven Tyler   Yeah, we’ll say it: We’ve really enjoyed him on American Idol. Dude talks like he’s crazy.

WHO’S DOWN
Geoff Diehl   Hard to figure how someone can be both smart enough to get elected state rep and dumb enough to pass out fundraising material to third graders. Actually, no, it’s not.

Monitor Group   The Cambridge consulting outfit did work polishing murderous dictator Muammar al-Qaddafi’s image. We’re sure this seemed like a great idea at the time.