Power Case Studies

How to open a restaurant in a hot neighborhood.


1. Enlist the right location hunter.

Charlie Perkins’s commercial real estate firm, the Boston Restaurant Group, peddles restaurant space high-end and low. There’s nary a space in town he hasn’t seen — or sold.

2. Sign up a liquor-license whiz.

You’re going to need booze to make your margins work. As a managing partner at McDermott, Quilty & Miller, Stephen Miller specializes in the hospitality industry, and knows all the ins and outs of alcohol and entertainment licensing in Boston and beyond.

3. Put this guy on your payroll.

To attract the right crowd, you need the right look. Peter Niemitz is the brains behind the eye-catching, immensely inviting interiors at Grill 23, Foundry on Elm, Post 390, and the newly renovated Clio.

4. Get operations up and running, ASAP.

In other words, hire Ed Doyle and KC O’Hara. Their company, RealFood Consulting, helped get Jamaica Plain’s Tres Gatos and Concord’s 80 Thoreau off to a smooth start. They can help tackle everything from kitchen layout to hiring a crack staff of servers and bartenders.

5. Set the stage — and the tables.

Have Jennifer Lucey-Brzoza and Rory Keohane design your logo and menu: The duo behind Oat design studio created ultracool print identities for Island Creek Oyster Bar, Saloon, and Bondir.

6. Make sure your publicist throws a killer opening event.

Launch parties by Jo Swani and Sophie Zunz of the South Boston–based Moxie Agency are always jam-packed and chic. — Donna Garlough

Next page: How to make a splash in the arts community


  • Franco

    I realize that this article is satire but there are many Bostonians who will take this seriously. And if they do let me state, for the record, that getting your child into preschool at Spruce Street not only will probably not get you into Harvard…it will not get you into a highly sought after private school in Boston. Check in with Spruce and ask how many of their preschoolers have no elementary school to attend next year? If you can’t get a student into BB&N, it is awfully tricky to get them into Harvard.

  • Sarah

    I have never been so horrified by a publication suggesting how to get your kids into Harvard. First of all, one needs to acknowledge the money that Doyle is assuming we all have. If you already have that kind of money, I’m sure you’re Harvard legacy anyway, so you skipped all of the steps. Furthermore, Slade needs to learn a thing or two about the private schools in Boston. First of all, Roxbury Latin does very well, but there are a handful of boys schools who get kids into Harvard each year. There are also various co-ed schools, public and private, that get their kids into great colleges. I’d also like to chastise her for her discussion of Dana Hall. While it is a well-known girls school, Dana Hall is, by no means, the most successful or most challenging of the girls schools. I think what’s being seriously disregarded here is the money that goes into these kind of choices. If your kid is smart, send him to a good school. Harvard will get you far, but Boston College will get you just as far. It’s all about what you do with your education, so start teaching your kids that…