Power Case Studies


How to make sure your toddler gets into the Harvard class of 2024.

 

1. Call Beacon Hill nannies right away!

They’ll ensure Junior’s cared for by a college-educated au pair who shuns TV and speaks only in complete sentences.

2. Camp out for sandbox-side seating at the Clarendon Street playground.

Future wheelers and dealers will benefit from mingling with the Google heirs and hedge-fund spawn who frequent this Back Bay tot lot.

3. Shop at Lester Harry’s.

If your toddler’s togs don’t include an Anaïs & I ruffle jacket today, how do you expect her to be a thought leader a few decades hence?

4. Enroll your little one at the Spruce Street Nursery School.

This downtown preschool is impossibly exclusive, but promises endless childhood joy — and probable admission to a must-attend elementary school.

5. Do whatever you must to get your kid into the Park School …

Your kid gets a great education — and you rub elbows with the glitterati.

6  … Followed by one of these high schools.

A hard-core, classical education is still adored in the Harvard admissions office. That means Roxbury Latin for the boys and Dana Hall for the girls. — Rachel Slade

Next page: How to beat a pesky criminal charge

Illustrations by Kagan Macleod

You’re a public official — how can you beat that pesky criminal charge?

 

1. Don’t bother playing the “legislative immunity” card.

Former Speaker Sal DiMasi tried to use the law — which prevents pols from being prosecuted for “carrying out the duty” of their office — to fight an ethics investigation, but went to prison on corruption charges.

2. Call one of these lawyers pronto.

Dems should look to Ben Clements (Governor Patrick’s former legal counsel), or Robert Popeo (of Mintz Levin). “If I got into trouble, [Clements] would be my first call,” says a party insider. Popeo, meanwhile, helped developer Arthur Winn avoid jail time for illegal campaign contributions. In the GOP? Try Daniel Haley, a former Romney staffer who’s now a partner at McDermott Will & Emery.

3. Snag a crisis-management flak.

Jason Kauppi, the former spin doctor for Jane Swift, is “very good at the bad stuff,” says a Republican operative. Ditto for Larry Carpman, who’s worked both inside and outside the Democratic party.  

4. Be honest at your press conference.

Lying about what you did can be more damaging than the initial crime, so rip the Band-Aid off and get it all out. The public’s going to find everything out eventually. And then they’ll be pissed.

5. After you get off, keep your head down.

The death of Mary Jo Kopechne at Chappaquiddick ensured that Ted Kennedy would never be president, but he still had an illustrious career in the Senate. It only took him a few decades of penance. — Patrick Doyle

Next page: How to break into the Wellesley/Weston dinner-party circuit


How to break into the Wellesley/Weston dinner-party circuit.

 

1. Buy property close to the Country Club.

You’ll be going there every day, so you might as well shorten your commute.

2. Drive anything marked X5, GL, SL, 750, Q7, or A8.  

Ditch the Prius. And the Hummer, too.

3. Enlist Eric Roseff to redo your estate.

He’s an A-list interior designer and has a better Rolodex than you do, meaning he’ll connect you to all the important people you need to rub elbows with while simultaneously decorating your mansion to impress them.

4. Sign your kids up for the proper sports.

You’ll rub shoulders with the Masters of the Universe when you escort Junior to the Babson Skating Center or the Wellesley Country Club tennis program.

5. Do whatever you must to befriend Carolyn Campanelli.

The Wellesley socialite and philanthropist (and wife of former Sovereign Bank CEO Joseph Campanelli) is the toniest suburbs’ “it” girl. You want to be on her list.  — Rachel Slade

Next page: How to get your tech company off the ground

How do you get your tech company off the ground?

 

1. Get coffee with Google.

Rich Miner and Krishna Yeshwant, partners at the local arm of Google Ventures, host occasional “office hours” in Harvard Square’s Crema Café. If your idea is good enough, they might even pull out the the search giant’s VC checkbook.

2. Hire the right tech talent.

No surprise here: You’ll find the smartest computer geeks at MIT, Harvard, and Northeastern’s co-op program. If you’re still having trouble staffing up, look to the Greenhorn Connect blog and job board.

3. Claim a desk at Dogpatch Labs.

Kendall Square’s self-described “frat house for geeks” is a rent-free incubator for startups.

4. Reach for TechStars.

Only one percent of applicants to this Cambridge startup accelerator — which offers a quarter-million dollars in business perks and priceless access to angel investors — get in.

5. Put in 60-plus-hour work weeks.

What, did you think this was going to be easy? — Janelle Nanos

Next page: How to open a restaurant in a hot neighborhood

 


How to open a restaurant in a hot neighborhood.

 

1. Enlist the right location hunter.

Charlie Perkins’s commercial real estate firm, the Boston Restaurant Group, peddles restaurant space high-end and low. There’s nary a space in town he hasn’t seen — or sold.

2. Sign up a liquor-license whiz.

You’re going to need booze to make your margins work. As a managing partner at McDermott, Quilty & Miller, Stephen Miller specializes in the hospitality industry, and knows all the ins and outs of alcohol and entertainment licensing in Boston and beyond.

3. Put this guy on your payroll.

To attract the right crowd, you need the right look. Peter Niemitz is the brains behind the eye-catching, immensely inviting interiors at Grill 23, Foundry on Elm, Post 390, and the newly renovated Clio.

4. Get operations up and running, ASAP.

In other words, hire Ed Doyle and KC O’Hara. Their company, RealFood Consulting, helped get Jamaica Plain’s Tres Gatos and Concord’s 80 Thoreau off to a smooth start. They can help tackle everything from kitchen layout to hiring a crack staff of servers and bartenders.

5. Set the stage — and the tables.

Have Jennifer Lucey-Brzoza and Rory Keohane design your logo and menu: The duo behind Oat design studio created ultracool print identities for Island Creek Oyster Bar, Saloon, and Bondir.

6. Make sure your publicist throws a killer opening event.

Launch parties by Jo Swani and Sophie Zunz of the South Boston–based Moxie Agency are always jam-packed and chic. — Donna Garlough

Next page: How to make a splash in the arts community

You inherited a few million bucks. How do you make a splash in the arts community?

 

1. Hit the events.

Network at the openings and the parties — and keep your checkbook handy — but remember not to be a pompous ass. So use the parties as an opportunity to ask questions and get to know the people you may be deeply involved with for years.

2. Know thyself.

Do you want to be a board member who gamely collaborates with the staff or just an anonymous writer of checks? Consider taking the Business on Board program at the Arts & Business Council of Greater Boston, which trains people to be better arts board members.

3. Do the legwork.

Bylaws often limit the size of arts boards, so you’ll need to find one with an opening. The New England Foundation for the Arts and Massachusetts Cultural Council can help, or you can seek out former BRA executive director Harry Collings, an insider who knows everyone in the city.

4. Make contact.

Have your people call the institution’s development people, and take the executive director out to lunch. Most organizations want to know if your goals mesh with their core missions, and how you would work with them — Malcolm Rogers may not be impressed with your dream of a wing devoted to puppies playing poker.

5. Stay connected.

Generosity comes with negotiations, which means coming to an agreement on how your money is used: Will it buy sexy things like naming rights on a gallery or a violinist chair, or just-as-vital basics as the endowment and capital improvements? And, instead of committing to a one-time cash dump, donate money strategically over a number of years, which will earn you a broader legacy. (We know that’s what you’re really after). — Matthew Reed Baker

 

Source URL: http://www.bostonmagazine.com/2012/03/50-most-powerful-people-in-boston-2012-case-studies/