Ministry of Supply Blends Fashion and Science
The local start-up uses science to create fashion-forward shirts.
Ministry of Supply, the new Boston clothing company founded by four MIT grads, is usingâ€”what else?â€”science to create fashion-forward shirts that are comfortable, wrinkle-free, odor-resistant, and breathable. Thereâ€™s even a design element to help keep them tucked in. We had a bicycle-Âcommuting coworker put one of the companyâ€™s dress shirts to the test for a week, and he gave it an enthusiastic thumbs up. Ministry of Supply cofounder Kit Hickey says customers are responding to the line because â€śpeople currently arenâ€™t happy with their business attire.â€ť As proof, she points to a June fundraising project on Kickstarter for the companyâ€™s latest button-down, the â€śApollo.â€ť The goal was to raise $30,000, but the effort netted more than $400,000 in just over a monthâ€”the highest-grossing fashion project ever on the site. And after recently opening a Leather District showroom, Ministry of Supply now has plans to expand its product line into other wardrobe staples, and to produce womenâ€™s clothing, too.
Engineered to Fit
A look at Ministry of Supply’s innovative “Apollo” shirt, as worn by company cofounder Aman Advani.
â€˘ Silver threads in the collar and cuffs and an all-over silver-based coating reduce odors (the metal is a naturally occurring antimicrobial).
â€˘ Funnel-like pores in the synthetic fabric wick sweat away from the skin and aid in evaporation.
â€˘ Phase change materials lining the inside regulate heat to help the body maintain a comfortable temperature. NASA uses the same technology in its space suits.
â€˘ The stretchy, knit-back panelâ€”perfected using strain analysis, which maps how the skin movesâ€”allows for a greater range of motion.
Ministry of Supply, 105 South St., Boston, 617-651-2340, ministryofsupply.com.
Source URL: http://www.bostonmagazine.com/2012/08/boston-clothing-store-blends-fashion-and-science/