The Frappuccino: By the Numbers


starbucks frappaccino by the numbers george howell coffee connection

Photo by Scott M. Lacey

1992

Year that Coffee Connection marketing director Andrew Frank creates the Frappuccino recipe and name.

30

Number of Frappuccino flavors currently offered by Starbucks.

$23 million

Amount Starbucks pays in 1994 for the Coffee Connection chain and the rights to the Frappuccino name.

$52 million

Sales of the Starbucks Frappucino in 1996.

$2 billion

Sales of the Starbucks Frappuccino in 2011, 20 percent of the company’s total coffee sales.

3

Number of ingredients in the Coffee Connection’s version of the Frappuccino: espresso, milk, and sugar.

12

Number of ingredients in Starbucks’ pre-2011 version of the Frappuccino: skim milk, sugar, cream, dried glucose syrup, nonfat milk solids, fructose, natural and artificial flavors, salt, cocoa powder, stabilizers, and sodium caseinate.

7

Number of ingredients in Starbucks’ post-2011 Frappuccino: sugar, water, flavoring, salt, xanthan gum, potassium sorbate, and citric acid.

670

Number of calories in a venti (20 ounce) “Double Chocolaty Chip Frappuccino Blended Crème.”

$3.86

Cost of a typical tall Frappuccino.

Read our feature story, “Back to the Grind,” about George Howell’s attempt to retake the coffee world nearly two decades after selling his iconic Coffee Connection chain to Starbucks.