Dispatch: Steve Carell on Aisle Five

For years, celebrities—like the guys from Aerosmith—have flocked to Marshfield to fade into the idyll of this South Shore hamlet. But ever since Steve Carell bought the old general store, the townsfolk have been in an uncharacteristic tizzy.

Posted on 7/24/09   Page 1 of 4
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Illustration by Heather Burke.

CELEBRITIES MIGHT BE, WITH special thanks to Us Weekly for so successfully working the phrase into the American vernacular, just like us. But they generally don't make the best of neighbors. In the past few years, Leonardo DiCaprio, Lindsay Lohan, Lauren Conrad, and Rihanna, among others, have been threatened with lawsuits or injunctions by their unfamous blockmates for such things as property damage, disturbing the peace, bringing their overbearing MTV camera crews home with them, using other people's front lawns as parking lots, et cetera. That's why most small towns that manage to successfully adjust to a celebrity newcomer end up becoming magnets for other famous people. This has been the story in Sun Valley, Idaho, and Carmel, California, the latter a city that once, in the '80s, elected Clint Eastwood as mayor. Dirty Harry served a single term before the townsfolk realized exactly what they'd done.

Closer to home, the South Shore town of Marshfield, population 25,000, has developed a reputation for being particularly celebrity-friendly, a place where regular people ("civilians" in gossip mag–speak) and their more fabulous brethren can coexist in peace—a sort of Sun Valley of the East. Most residents describe Marshfield as an open, welcoming, low-key town where celebrities are treated no differently from anyone else. "Nobody's starstruck," says Brad White, who's lived there for 20 years. "We have so many fun, vibrant, artsy people in general that we just look at celebrities as a regular part of our community." The more notable residents have included Animal Planet host Jeff Corwin, former Congressman Joe Kennedy, defense attorney F. Lee Bailey, NFL players Ryan Gibbons and Sean Morey, a long list of writers and artists of moderate fame, and three members of the band Aerosmith, who for years have been allowed to wander the streets in skinny jeans, undisturbed.  

And yet despite the seeming lack of notice paid to such boldface names, something different—something quite un-Marshfieldian, in fact—has marked the town's embrace of Steve Carell, its newest celebrity. As a television and movie actor, Carell plays characters so awkward they're nearly unwatchable, whether he's making off-color jokes as The Office's boobish Michael Scott, suffering through a chest-hair wax in The 40-Year-Old Virgin, or French-kissing Dwayne "The Rock" Johnson in the Get Smart remake. In real life and onscreen, he's unassuming and average-looking. He's the kind of guy who'd wear Banana Republic corduroys to red carpet events; his shirts are by Vineyard Vines. "I have no demons," Carell has said. "I'm as boring a person as you'll meet."


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User Comments:

Not star-struck?
Posted by Greg | Jul. 31, 2009 at 5:42 PM
COMMENT:
Please...
I've been to the General Store...
Posted by Anonymous | Aug. 3, 2009 at 2:47 PM
COMMENT:
while quaint, I can see why it went under -- its an under-sized convenience store/gift shop and its fairly quiet. We're talking 'big density' and high foot traffic.
Awesome!
Posted by Anonymous | Aug. 3, 2009 at 6:56 PM
COMMENT:
Who knew? Very cool.
Steve Tyler is my man
Posted by Anonymous | Aug. 12, 2009 at 9:49 PM
COMMENT:
It's nice that Carell is being heralded in this story. But the other Steve, Steve Tyler, will always be the "real" Marshfield superstar
Prospect Street?
Posted by Crulp | Aug. 14, 2009 at 9:39 AM
COMMENT:
Alright guy, "Prospect St", yeah right guy, the general store/post office is on Old Main St, guy. I live like 100 yards away, bro, on Pleasant Street, kid. Don't worry about it.
Old Main St
Posted by Anonymous | Sep. 5, 2009 at 4:25 PM
COMMENT:
YOu may live down the street but the store is on Prospect.
great little store
Posted by Joe | Apr. 12, 2010 at 9:11 AM
COMMENT:
my wife and I just went to the Marshfield general Store. Great! It has a great aura. bought some cool "Office" stuff. Hope I see steve there sometime when i go againg this summer (2010). you al
bobbleheads
Posted by Joe | Apr. 12, 2010 at 9:32 AM
COMMENT:
me again. some dwight shrute bobbles (and others) would be great. i may hve missed them.
 
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