City Journal Article

The Poll-Tested Bostonian

It’s an old PR trick: Commission a survey of local attitudes that uncovers a need for the company’s product. City Journal combined some notable findings to create a Frankensteinian portrait of what you look like to the people selling you stuff.

By Julia Kaganskiy

1. You don’t talk smack about the Sox—76 percent of conversations about the team are positive. (Research firm Keller Fay Group, promoting its conversation-tracking services)

2. Forty-nine percent of you admit your cell phone has rung in a movie theater, the highest percentage in the nation. (Cingular Wireless, launching PSAs about turning phones off during movies)

3. If you’re a woman, chances are you’re “break-deprived,” and take a breather at work only twice a week. (Caribou Coffee, introducing a granola bar to “make the most of the snack break”)

4. You have a general knowledge of biotechnology, with 64 percent being able to define the field as the “use of biology and technology.” (Abbott Laboratories, sponsoring a biotech convention in Boston in May 2007)

5. You love beagles and pugs more than the nation’s other dog-owners do. (American Kennel Club survey)

6. You’re slightly more generous tippers at restaurants than the rest of the country, ponying up an average 19.1 percent compared with a U.S. average of 18.9. (Zagat, promoting its restaurant guide)

7. You’re more addicted to caffeine than residents of any other U.S. city. (HealthSaver, promoting its discount health-care service)

8. Thirty-five percent of you ages 49 and up will put out on the first date. (Survey by Charlestown-based Eons, a baby-boomer networking site)

9. Compared with the rest of the nation, the women among you are most seduced by massages. (Tickle Inc. survey on sexuality and attraction)

10. More than other women in the country, you also enjoy licking ice cream. (Edy’s Grand Ice Cream, promoting National Ice Cream Month)

11. You don’t wash your hands much, ranking 21st out of the 50 states in clean hands. (Dial soap, promoting National Clean Hands Week)

12. You are not active walkers, with 48 percent walking less than a mile a week. (Scarborough Research survey)

Originally published in Boston magazine, January 2008
 

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