A&E to Promote 'Southie Rules' By Trolling New Yorkers
A&E’s upcoming reality show based in Boston, ‘Southie Rules,’ has a pretty hilarious ad campaign running in New York City. A&E won’t launch a national ad campaign to promote the show, according to Boston.com,¬†but it has put promotional posters around New York City with slogans designed to taunt its touchy residents. Clearly, the show is trying to get on our good side. Witness:
New York loves its Broadway musicals, so A&E has a sign reading, “‘Wicked’ is an adjective, not a musical.” (Wicked smart people know that it’s actually an adverb.)
For a city of Yankees fans, there’s “Support two teams: Boston and whoever plays New York.”
For a city that’s home to Madison Square Garden: ” There’s only one garden. It’s in Boston.”
Our worry with a reality show grounded in a geographic place is that the audience is invited to mock the characters and, by extension, the place they live. (See: Jersey Shore.) We’re not at all convinced this won’t be the case with Southie Rules. But at least the ad campaign puts Boston on offense, not defense. It’s aggressive in a rather stereotypically Southie way. And it’s bound to rile up some Yankees fans. What’s not to like in that?
[Photos courtesy of A&E]
Source URL: http://www.bostonmagazine.com/arts-entertainment/blog/2013/01/09/ae-promote-southie-rules-trolling-yorkers/