Best of Boston

2010 BEST Makeup, Local

First Aid Beauty

Newton-based Lilli Gordon has serious experience in the beauty biz: She worked for brands like Fresh and Cross before launching First Aid Beauty, her own line of fragrance and paraben-free products for sensitive, aging, and problem skin. FAB debuted late last year and quickly made it onto Sephora’s bestseller list. The concept is simple but appealing: The line updates drugstore classics like Cetaphil and Aquaphor with more-modern offerings, not to mention prettier packaging. Eucalyptus oil, colloidal oatmeal, and shea butter, for example, power FAB’s Ultra Repair Cream, a must-have among formerly flaky product junkies.