Best of Boston

2013 BEST Women's Clothing, Casual

Vira

Radhika Rana and Vivek Patel’s year-and-a-half-old Beacon Hill shop is a breath of fresh air on a sometimes-stagnant retail scene. The Fashion Institute of Technology-trained duo eschew safe, seen-it-everywhere brands in favor of global and emerging designers like Elliatt, Kami, By Zoe, and Bodice, adding spice and surprise to Boston wardrobes.

107 Charles St. Boston 617-367-0305 shopvira.com