Best of Boston

BEST Women's Clothing

2014 BEST Women's Clothing, Casual

Dress

Boston

The swish crowd shed tears when Dress bid adieu to Newbury Street in May 2012. Thankfully, owners Martha Pickett and Jane Schlueter reopened their girly-cool boutique on Beacon Hill last August, and in addition to stocking the designers that defined… read more»

2014 BEST Women's Clothing, Fine

Serenella

To say that owner Leslee Shupe is dialed into the European fashion scene is an understatement: She first heard about rising Italian star Marco de Vincenzo from her friend Silvia Fendi (yes, that Fendi). As expected, the neat racks of… read more»

2014 BEST Women's Clothing, Accessories

Salmagundi

Jamaica Plain

This J.P. destination is stuffed to the brim with every style of chapeau imaginable, from cloches to porkpies (more than 12,000 in total)—plus funky purses, sunnies, belts, and vintage jewelry—all handpicked by husband-and-wife team Jessen Fitzpatrick and Andria Rapagnola. Hats… read more»

2013 BEST Women's Clothing, Dressy

Serenella

Boston

This gleaming, well-edited boutique resembles a fashionable friend’s ample closet—right down to the abundant personal attention. Approachable staffers make upscale wares from European and American heavyweights like Prabal Gurung, Bottega Veneta, Belstaff, and Rochas accessible (and color us obsessed with… read more»

2013 BEST Women's Clothing, Casual
Photo by Jesse Burke

Vira

Boston

Radhika Rana and Vivek Patel’s year-and-a-half-old Beacon Hill shop is a breath of fresh air on a sometimes-stagnant retail scene. The Fashion Institute of Technology-trained duo eschew safe, seen-it-everywhere brands in favor of global and emerging designers like Elliatt, Kami,… read more»

2013 BEST Women's Clothing, Accessories

Flock

Boston

Need a wardrobe revamp, or just a few new ideas? Proceed promptly to Flock, where finding finishing touches has never been so easy. Between the shop’s eccentric shoe collection and its striking yet timeless jewelry, leaving empty-handed requires more self-control… read more»

2013 BEST Women's Clothing, South

Lyn Evans Potpourri Designs

Norwell

Women of all ages and lifestyles flock to Lyn Evans Potpourri Designs for the latest trends. The mix—Nicole Miller, Bailey 44, Sanctuary Clothing, and more—is varied and comprehensive enough that, remarkably, mother and daughter can shop together here and both… read more»

2013 BEST Women's Clothing, North
Photo by Jesse Burke

Viola Lovely

Wenham

This boutique started as a small shoe shop but has since transformed itself into a go-to source for women’s clothing, stocking choice pieces from Yigal Azrouël, Nonoo, Golden Goose, and Leigh & Luca. Viola Lovely embraces the hip and new… read more»

2013 BEST Women's Clothing, West

Clementine

Wellesley

This sweet shop is positively bursting with eclectic clothing and accessories from designers you’d be hard-pressed to find elsewhere in the area—Gary Graham frocks, Goldsign jeans, N.D.C. boots. Whether you’re seeking a special-occasion stunner or a casual weekend getup, the… read more»

2012 BEST Women's Clothing, Dressy
Photograph by Bob O'Connor

Louis Boston

Boston

When Debi Greenberg moved Louis from the Back Bay to Fan Pier, skeptics said her chic clientele wouldn’t follow. They did. They come for blazers, sleek bags, and statement jewelry from Marni, Proenza Schouler, and Balenciaga, but also to discover… read more»