Lingerie Studio

Drop into this light-filled, low-key Newbury Street lingerie shop, and you'll find women sifting through the hangers with two hands, both arms full of merchandise. To be sure, it's difficult not to touch the smooth, fine cotton, and intricate lace from lines including Cosabella, Hanro, Arianne, Eberjey, Pjama, and Aubade. In addition to the standard undergarments, there's a healthy selection of robes, pajamas, and bridal lingerie. And for more everyday underthings, the well-edited inventory sports everything from lacy purple underwear sets and silky nightgowns to the perfect T-shirt bra—all as practical as they are feminine.