Alpha Omega

The Handa family has been selling time for 26 years, and their superstore’s watch selection is accordingly untouchable. The nine-time winner has more brands—including Baume & Mercier, Panerai, and Blancpain—than any jeweler in the area. This year, the three-level Harvard Square flagship introduced Platinum Rewards, which lets members shop online and earn points toward new statements for their wrists.