Chulamama

Even after you've got that "hee hee hooo" down cold, you'll need a lot more than textbook Lamaze technique to ease into new-mommydom. To get a grip on the other essentials, stop by Chulamama, a spirited little boutique that's teeming with smart solutions for the expecting. There's top-drawer maternity denim (Citizens of Humanity, Gatie) and underwear made to flatter those busting-out curves, ethically vetted organic-cotton baby togs from Sckoon and Imps & Elfs, clever Babybonkie swaddling systems, plus all manner of gear and accessories that skew both helpful and hip.