Fresh

Going on a fashion bender along Newbury can leave even hard-core shoppers feeling a tad wilted. Good thing Fresh is close at hand: With white-tiled walls and elegant white fixtures, the locally based chain's recently renovated Back Bay outpost soothes like a Victorian powder room, while simultaneously offering pep-promoting potions. Perfumes are touched with intriguing notes like Moroccan basil; skin care is punched up with lemon oil and cucumber extract; and a number of body products (even deodorant) feature real sugar in the mix. Just when you thought you'd lost your will to buy, it's back.