By now you've seen the articles proclaiming that men are (hold on to your footballs!) concerned with their hygiene and grooming. Yet at most spas, the premises still feel dominated by women, or at least by lots and lots of flowers. Not so at Emerge. Its Men's Club, flush with mahogany paneling and boasting a flat-screen TV, is cordoned off and populated by neatly kempt guys awaiting their facials, massages, waxings, and manicures. The only femininity here comes via the friendly staff. And that's something the male clientele doesn't seem to mind.