Vows

It's like the fabled/scary Running of the Brides at Filene's Basement, minus the sleep deprivation and the catfights in the aisles. Customers are at their leisure to search through the hundreds of designer styles that Vows has on hand—Vera Wang, Jim Hjelm, Romona Keveza, and more—all tagged with absurdly low (as in, 50 to 75 percent off) prices.