Long's Jewelers

Long's has everything a proper all-around jewelry store should: designer and custom-made diamond rings; watches by the all-mighty Swiss (Breitling, Baume & Mercier, Rolex); and special-occasion numbers from, among others, Mikimoto and Penny Preville. Yet it's more than that. Frankly, given recent bankruptcies and midnight abscondings, we've been left a little wary of the local jewelry scene. But for more than 130 years, the Rottenberg family has maintained Long's as a place we can trust. Regular events bring customers and vendors together, while workshops on topics like selecting the right diamond leave us feeling reassuringly well informed. RUNNERS-UP: Lux Bond & Green, Barmakian LAST YEAR: N/A