Marathon Sports

Yeah, they're only shoes. And yeah, Kenyans run without 'em. But until you swap the Esplanade for the Savannah, you'd best take your jogging footwear seriously. The running savants at Marathon Sports know that the wrong pair might just be responsible for those niggling aches, and so guide you through the buying process with more attention—and less upselling—than you encountered when purchasing your last car. The smart selection of energy gels, water belts, and technical tees from Sugoi, Brooks, and other pro brands is proffered with condescension-free friendliness, regardless of whether you log five miles each week or 50. RUNNER-UP: Bill Rodgers Running Center 2007 WINNER: Marathon Sports