If you're like 99 percent of the female population, chances are you've got some sort of phobia about swimsuit shopping. Bloomie's helps set insecurities aside with flattering lighting, confidence-building mirrors, and a massive selection of demure one-pieces, teeny bikinis, and everything in between. Helpful (but not pushy) salespeople are available when you want a real-world opinion on that Juicy Couture two-piece. And if you'd like, they're ready to show more suitable alternatives from the likes of Vix, Shoshanna, Marc by Marc Jacobs, and more. RUNNERS-UP: Intimacy, Lord & Taylor
The Mall at Chestnut Hill, 199 Boylston Street Chestnut Hill, Massachusetts 02467 617-630-6000 bloomingdales.com
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