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Best of Boston 2011: Classic Jewelry, West

Long's Jewelers

323 Speen Street
Natick, Massachusetts 01760
508-650-2900
www.longsjewelers.com

 
 

Diamonds are forever, and the same can be said of this family-owned store. (It opened back when Boston’s baseball team was called the Red Caps.) Long’s especially shines when it comes to service; Tag Heuer watches, luminous Mikimoto pearls, and diamond rings are all covered by a lifetime trade-in policy.

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