Serenella

Serenella may have turned 30 last year, but it’s hardly showing its age. The Newbury standby continues to display a sure hand in plucking the most-up-to-the-minute designs from venerable names like Versace, as well as from recently minted stars (Tomas Maier, Thakoon). Shop here with the assurance that no one you know will have the same piece—and they’ll all be asking where you found it.