Comments on: Dramatic Change Sweeps BU

By: agingcynic

agingcynic — Sat, 02 Feb 2008 03:00:35 +0000

No truth to the rumor that someone snorted the white line…

By: Relax Dude

Relax Dude — Fri, 01 Feb 2008 02:16:39 +0000

This article is inaccurate. There’s no “new” logo. It’s a slightly tweaked version of the previous logo. There’s also a book of well-conceived guidelines that accompany the revised logo. Read www.bu.edu/brand to get a clue.

By: Ellen Hyland

Ellen Hyland — Thu, 31 Jan 2008 22:55:43 +0000

Logos are not the only changes undertaken during rebrandings. There are photo and copy standards, typography changes, publication redesigns, and so much more. Also, as Chris F. says, the new one does look a lot better. Sometimes subtler changes are the most effective. Any jerk could have gone in and made the thing a whole new beast.

By: Chris Farley

Chris Farley — Thu, 31 Jan 2008 15:20:57 +0000

Dude, the new one looks wicked better

By: Rhea

Rhea — Wed, 30 Jan 2008 19:04:25 +0000

As an alum, I am personally grateful that the university worked with a branding company to improve its logo. I couldn’t stand the logo before. Now, I’m overwhelmed with school (what’s the mascot, again?) pride.