2011

Shopping

Category
Designer, Men’s
Winner
Jeff Lahens

As cofounder and head designer of ECC Life & Style—which sells the posh lines Pragma, Misura, and Genuine Bespoke—Lahens brings much-needed funkiness to traditional menswear. At first glance, his clothing is proper and classic. Peek behind the lapels, though, and you’ll find flourishes like boldly patterned linings or contrast stitching. Proof of Lahens’s cool factor? Doc Rivers and a few Celtics, not to mention a Patriot or two, have been spotted sporting his designs.

eccstyle.com

Jeff Lahens | AL

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