We know they mean well, but we’ve had it up to here with overzealous lingerie consultants treating us like long-lost members of the Ta-Ta Sisterhood. Enter Forty Winks, a year-old Harvard Square spot that knows precisely when to offer help (love those walk-in fittings!) and when to back off. With a highly browsable stock of Cosabella push-ups, Eberjey swimwear, Spanx body shapers, and other pretty little pieces, this store targets those who celebrate lingerie but don’t need their hands held to choose it.
Forty Winks | 56 JFK St., Cambridge, MA | 617-492-9100 | http://shopfortywinks.com