If you buy your groceries from the neighborhood co-op, mourn the disappearance of farmers markets in the winter, and think small-batch craft beer is the only booze worth drinking, then the Access card’s for you.
The discount card — from Amanda Knorr, founder of online Boston boutique guide Spreedia, and Liana Krupp, founder of New Brahmin — launched in November and rewards you for choosing local shops over chains.
The purple card costs $40 and is good for one year. You’ll get 10 percent off full-priced merchandise at participating retailers, as well as inside news on area events and new products and members-only discounts. Clothing boutiques like Artifaktori, Wish, Sault, and Flock, and home decor spots like Acquire and J.E.M. are all on the growing roster.