Deck the Halls with… Needlepoint Belts
Tucker Blair launches a new preppy pop-up boutique for the holidays. By Katya Johns
Boston-based e-commerce clothing company Tucker Blair just opened a pop-up store—a “Winter Collective”—on Charles Street to display its signature needlepoint products, along with apparel and accessories from four other online brands: Jack Robie, Hudson Sutler, Naadam Cashmere, and Kiel James Patrick.
Upon walking into the 750-square-foot store, the “modern preppy,” Tucker Blair’s target consumer, will feel right at home among the handsome leather chairs, ottoman rugs, faux fire, and mounted deer head. Nautical and festive themes come together to cover every square inch of the store in vibrant color and hand-stitched needlepoint. Just about everything that can be embroidered is sold here: sunglass straps, coasters, wallets, dog collars, flip flops, key chains, flasks. And, Tucker Blair has even teamed up with Kiel James Patrick to bring you needlepoint man-bracelets (no, really).
The pop-up will remain open through the end of January for those last-last minute holiday shoppers.
111 Charles St., Boston, 857-263-8295, tuckerblair.com.