First Look: New Balance Launches the 2015 Boston Shoe

The Fresh Foam Zante Boston shoe. Photo provided to bostonmagazine.com.

Every year, New Balance showcases its love for its hometown in the form of a sneaker that launches right around the Boston Marathon. While not the “official” shoe sponsor of the marathon—that honor goes to Adidas—New Balance has put out some memorable kicks in years past: the glow-in-the-dark version in 2013; and the neon “Love Boston” shoe in 2014.

But this year’s sneaker, the Fresh Foam Zante Boston, is more “Boston” than them all.

The new design is pretty incredible. The sneakers are a “cool blue” hue and feature the Boston skyline on the shoe’s insole. The word “Fastah” is emblazoned on the sole.

New Balance’s limited edition Fresh Foam Zante Boston shoe ($114.95) will be released April 6. The Fresh Foam sneakers were made to “fit like a glove while providing a snappy, yet incredibly smooth heel to toe transition,” reps say, with the goal of making a runner feel fast no matter their pace.

Is this year’s version the coolest ever? You decide.

That’s right.

Available April 6, 583 Boylston Street, newbalance.com.