Get Pregnant With This App or Your Money Back?
The creator of a pregnancy app says it will work or you get money back.
There are a lot of¬†pregnancy¬†apps out there, but only one with a money back¬†guarantee.
Max Levchin, the 37-year-old co-founder of Paypal created a¬†pregnancy¬†app called Glow, which uses “data-driven science to help you create tiny miracles”. The website says that it uses “state-of-the-art ovulation prediction” and uses measuring¬†tools like the¬†length¬†of your¬†menstrual cycle, your temperature, weight, and mood, to help you conceive. But¬†Levchin is so confident that his app will get you¬†pregnant¬†that he is offering monetary¬†compensation¬†if it fails.
The app has a side program called, “Glow First” which tries to help make¬†fertility¬†treatment affordable if you don’t get pregnant the old-fashioned way through using his app (and having sex, of course). By letting you ‚Äúpool‚ÄĚ your risk with a large group of healthy couples, you can earn money towards¬†fertility¬†treatments, which are¬†notoriously¬†expensive. ¬†A couple¬†contributes¬†$50 a month for up to 10 months. Couples that don’t conceive in the 10 month time-trame will split the pool. When you get pregnant, your contributions stop.
Slate explains the “pool” further:
It‚Äôs also good business. The insurance-pool idea may seem like a gambit, but it‚Äôs actually quite brilliant. One cycle of in vitro fertilization runs about $12,000, and currently only a handful of states require insurance companies to cover all or part of the cost of fertility treatments. Of course, in order to work, Glow needs a large pool of earnest, honest, diligent people, but that is the app‚Äôs natural audience. These are people willing to place a bet. (And should someone be not so honest, faking answers to claim the treasure chest, it won‚Äôt work: The money goes straight to a Glow-approved fertility clinic, not into your grubby thumb-powered hands.)
A similar app called Ovuline, which is based in Cambridge, also uses algorithms and a variety of data points to help¬†women¬†figure out when the best¬†time¬†for them to¬†conceive¬†is, but without the monetary¬†incentive. But because Massachusetts was one of¬†the¬†first states to require insurance to pay for IVF, the monetary incentive for Glow may not be needed here, depending on your insurance coverage.¬†So far, Ovuline has been used by more than 55,000 women which is a pretty¬†extraordinary¬†number.
Have you tried a¬†fertility¬†app? How did it work for you?
Source URL: http://www.bostonmagazine.com/health/blog/2013/07/01/get-pregnant-or-your-money-back/