A Very Artsy Activewear Brand Is Popping Up in Boston
Independent artists create La Forma’s pieces.
Sure, plain black leggings are practical and all. But if you want to mix up your gym wardrobe, check out a pop-up shop coming to Newbury Street this marathon weekend.
Boston-born startup La Forma is returning to its roots from April 13 through 16. The pop-up shop, located inside Ministry of Supply, will sell La Forma’s small-batch sportswear pieces, which are all created by independent artists who treat fabric as their canvas. You’ll find splatter-print leggings, geometric tank tops, shibori jackets, nature-inspired swimsuits—and hardly a black legging in sight.
La Forma’s wearable art costs about what you’d pay at other activewear retailers—think $80 to $90 for leggings, and around $50 for tanks. A portion of each sale goes right back to the artist who created that garment.
Check out a few product shots below, and find more information here.