Up Staged: Stage Your Home to Sell with Expert Tips

Want to get top dollar for your manse? Stager Heidi Pribell and her 4,800-square-foot warehouse full of armchairs and faux plants can turn any house into a hot ticket, pronto.

heidi pribell home stager

Photograph by David Salafia

  • Pribell says that it takes her about three days to stage an entire house. On three occasions, a Pribell-styled abode sold the very next day.
  • Luxury homes listed for $1.5 million or more have the most to gain from staging, Pribell explains. “These sophisticated buyers are looking for elegance and comfort.”
  • Since college, Pribell has shopped everywhere—from sample sales and antiques dealers to Ikea and Target—to amass this bounty of furnishings and décor.
  • “Light is everything to a room,” says Pribell, whose collection includes scores of task, tabletop, and standing lamps in a full range of styles.
  • “Many people inherently disdain artificial plants,” Pribell says. “I have a large collection because they’re incredibly beautiful for photographs.”
  • Pribell uses modern rugs to spruce up tired décor. While many clients initially resist removing their Oriental carpets, Pribell says they eventually embrace the results the designer gets with her bold, contemporary prints.

wayland property on the market

On the Market
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We love this Wayland palace, but it sure could use a stager to show off its full potential.

Address: 45 Waltham Rd., Wayland
Stats: Five bedrooms, six full baths, four half baths, eight-stall equestrian barn
Listing Price: $9,300,000
Listing Agent: Amy Mizner, Benoit Mizner Simon & Co. Real Estate, 617-851-4909