About Boston magazine Media
The marketplace is a busy space, where brands and products compete for the consumer’s attention. Radio spots. Television commercials. Facebook, Twitter, and Instagram sponsored posts. Throughout the day, the consumer is inundated with ad messaging that interrupts their “regularly scheduled programming”…
But not with Boston magazine media…
For more than 50 years, Bostonians have turned to Boston magazine as a trusted source of news and information to improve their lives. Our content is reliable, thought-provoking, and timely. And by advertising in print, your messaging is not an interruption but rather becomes a part of the content. With our digital asset—bostonmagazine.com—we find ways to integrate your messaging with our site with smart content alignment. Plus, with our events, we offer you experiential marketing solutions to provide you more meaningful interaction with your future customer.
Magazines continue to score higher than TV or the internet in “ad receptivity” and other engagement measures. Readers spend an impressive 41 minutes with each issue. Among digital readers, 73% read or tap on advertisements appearing in electronic magazines.
Consumers trust and believe magazines — and embrace advertising as a part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online.
Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories.
Source: Magazine Media Factbook published by The Association of Magazine media (2012/2013)