Campaigns Run on Dunkin’
Spending records show that even national politicians prefer Dunkin' Donuts over Starbucks.
Years into a marketing campaign that features busy moms and construction workers, the political class seems to have bought into the message that Dunkinâ€™ Donuts is the populist choice. Itâ€™s now almost entirely predictable that a candidate for office in Massachusetts will show up at an event clutching a cup of the Canton-based chainâ€™s coffee. America runs on Dunkinâ€™, after all.
Though itâ€™s too early to analyze the campaign finances for the ongoing Senate special election, spending disclosures from the 2012 campaign are revealing. Massachusetts campaigns reported spending a total of $15,753.96 at Dunkinâ€™ last year, according to the Lowell Sun. Thatâ€™s more than 10 times the $1,567.53 they spent on Starbucks. Now, $15,000 isnâ€™t much when you consider the scale of election expenditures these days. But it does buy a lot of coffee.
This 10-to-1 ratio isnâ€™t actually that surprising: There are roughly 10 Dunkinâ€™ Donuts stores in the state for every Starbucks. Across the country as a whole, though, there are far more Starbucks. Yet in the presidential race, Dunkinâ€™ was still the clear winner. President Obamaâ€™s team showed a definite preference for Dunkinâ€™, spending $4 there for every $1 spent at Starbucks. Mitt Romneyâ€™s campaign, meanwhile, spent $1.46 at Dunkinâ€™ for every $1 at Starbucks. But then, Romney himself doesnâ€™t actually drink coffee.
Spending at either coffee chain wasnâ€™t as pronounced in state-level races outside New Englandâ€”except in the state of Washington, where Starbucks is based, and where the company came out on top. Even so, with Dunkinâ€™ set to open hundreds of stores in 2013, from Indiana to California, it seems ever more likely that American politicians will, in fact, run on Dunkinâ€™.
Source URL: http://www.bostonmagazine.com/news/article/2013/04/11/dunkin-donuts-campaigns/