Behind the May Boston Magazine Cover

By | Boston Daily |
boston magazine may cover

Cover image by Mitch Feinberg

 

We have been humbled by the reception our May cover has received since we released it this morning. A number of people have asked about the story behind the cover, how it came to be, so I thought I’d take a moment to provide a little background.

When we got news of the explosions on Marathon Monday—our offices are located only a few blocks away, and we had staffers in the area at the time, so it didn’t take long—we were just days away from shipping the May issue. At that stage in the production cycle, we’re typically in the polishing phase, meaning we’re simply looking for typos, art imperfections, and the like. We quickly realized that we were going to have to scrap the cover that we’d already finished and start over. We were also going to have to replace one of the feature stories in the issue with something about the bombings. And we were going to have to pull that off in about three days.

We initially settled on the idea of commissioning Marathon-related essays from a number of Boston writers, and then set about brainstorming ideas for illustrating that package of stories. Should we create a photo illustration of a runner’s bib in the shape of a heart? Should we photograph a tattered marathon olive wreath on a black background? Then our design director, Brian Struble, and deputy design director, Liz Noftle, came up with the concept of taking shoes worn during the marathon and arranging them so that the negative space is in the shape of a heart. For reasons I’ll explain in a moment, I knew as soon as I heard the idea that we had our concept—not just for the collection of essays, but also for the cover. In fact, I quickly realized that the stories of the runners who wore those shoes would be even more powerful than the essays we’d commissioned. We quickly changed course and settled on the cover concept and the outlines of a feature package: We’d shoot the shoes collectively to form the heart, but we’d also photograph them as individual pairs to illustrate the stories told by the runners in the package (which we called “The Shoes We Wore,” and which you’ll find in the May issue).

Great idea! But how in the world were we going to execute it in time? We figured we’d need about 100 or so shoes, and we had very little time to get them. We were also going to have to interview every person who submitted a pair of shoes so we could tell his or her story. We immediately sent out tweets and Facebook posts asking runners to submit their shoes. At the same time, people from every department here at Boston magazine started reaching out to friends and family members asking for shoes. Every pair became precious. Every new email from someone on staff announcing that a cousin or an old school buddy had promised to drive their shoes to the office by the next morning was met with unrestrained enthusiasm.

As the shoes started to filter in, we divvied up the names of the people who’d dropped them off and began calling them for interviews. Everyone on staff contributed. We had room for just 15 pairs in the magazine, so the rest would go online. We then decided to add an additional wrinkle of complexity to the whole thing: We would create a special page on the site where the overflow photos and stories would live, and where people from around the world could submit their own stories and photographs of their shoes. (That page—bostonmagazine.com/shoes—will go live starting Tuesday, April 30.)

On Thursday morning, Struble loaded up his car with 120 shoes and drove them down to New York, to be shot by the renowned photographer Mitchell Feinberg. The shoot captured perfectly what had drawn me to the concept in the first place.

To me the cover is about two things: perseverance and unity. By itself, each shoe in the photograph is tiny, battered, and ordinary. Together, though, they create something beautiful, powerful, and inspirational. Remove just one shoe and you begin to diminish, in some small way, the overall effect. Collectively, they are the perfect symbol for Boston, and for our response to the bombings.

This city is my home. I live in it because I choose to. My love for it is boundless and, at times, irrational. This staff is filled with people who feel the same way. Our home is hurting right now, and our hope, together, was to produce something that reflects the intensity of affection and pride that all of us here in the region feel for Boston.

So many of you have asked when the magazine will be available on newsstands and whether we’ll be commissioning posters of the cover image. Copies will start showing up on newsstands on Friday, and will be widely available starting Tuesday.

 

Update, April 30, 1 p.m.: You can now read our cover story “The Shoes We Wore” online, and submit your own stories at bostonmagazine.com/shoes.

Update, April 30, 11 a.m.: Please visit this page for information on purchasing a poster, with net proceeds benefiting The One Fund. You can also support The One Fund at onefundboston.org.

Update, April 26, 5:25 p.m.: We have received numerous inquiries from readers who live outside of Boston who want to purchase the issue. Please visit this page for more information on ordering a single copy. Thank you for your interest.

  • http://www.facebook.com/profile.php?id=512173641 facebook-512173641

    Awesome work Boston Mag. This is a phenomenal cover.

  • Catarina Maia

    This is great, you guys. It’s things like this that make me proud to say I worked there. Love this cover more than words and I can’t wait to pick up my copy.

  • http://www.facebook.com/profile.php?id=676858524 Jennifer Power

    Awesome Design concept.

  • http://www.facebook.com/mary.s.winn.5 Mary Sheehan Winn

    beautiful

  • http://www.facebook.com/leahgraves Leah Silver Graves

    Amazing. I can’t wait to read my copy.

  • Robyn Blatchley

    I love the cover. Well done Boston Magazine for capturing that…

  • http://www.facebook.com/claire.wilson.338211 Claire Wilson

    Brilliant, creative, genius. Puts the best spin on a terrible situation.

  • http://www.facebook.com/coco.grace.5 Coco Grace

    Beautifully & creatively done ! Bravo !!!

  • http://about.me/djcap DJ Capobianco

    Really wonderful work. Touching and thoughtful. I’m excited to see the rest of the piece. Congrats to the team, and thanks for helping us heal!

  • http://www.facebook.com/cindy.h.rivera Cindy Hornyak Rivera

    Outstanding, and very heartfelt. Total respect.

  • http://twitter.com/BostonJustice J.M. Lawrence

    Nice cover. Well done BoMag.

  • http://www.facebook.com/janice.lind3 Janice Lind

    What a great background story! Please let us know through the social media and other channels when the posters are available. I can’t wait to have one beautifully framed and hanging in my living room. Great work. You should all be proud. Boston Proud!

  • S jay grapher

    Why couldn’t this have been shot right here in Boston by a Boston Photographer ?????
    I find it disrespectful to the many talented shooters right here in town.

    • window00

      You’re right. There’s this– ” My love for it is boundless and, at times, irrational…. Our home is hurting right now, and our hope, together, was to produce something that reflects the intensity of affection and pride that all of us here in the region feel for Boston.”

      –in the same article as this– “On Thursday morning, Struble loaded up his car with 120 shoes and drove them down to New York, to be shot by the renowned photographer Mitchell Feinberg.”

      120 shoes, driven down to New York. Because apparently we don’t have photographers in Boston.

      I’ll tell you this – several Boston-based photographers would have stepped forward, pro bono, and it wouldn’t have cost that much gas money.

      Or Boston Magazine could’ve paid any of them, and helped to offset the short-term economic hit to local businesses.

      Yet… it can’t be ignored that New York supported us in crisis and we supported them. We thank them and everyone else who expressed their sympathy and support. Touching cover.

      • S jay grapher

        I’m guessing the NY photographer WAS paid.

        Regardless, local artists’ should be supported and be part of the healing process we all are going through.

        • window00

          Absolutely agree. I wonder why John Wolfson and Boston Magazine didn’t think of that.

          • KC

            Gee, I dunno…Maybe because it’s not about the photographer, who got paid, how much, or where he lives, but about a horrific event that affected an entire nation. How many of those runners weren’t from Boston? Would you quibble if their shoes were on the cover? Give me an effing break. What a pathetic and trivial bone to pick.

          • twinmomma

            THANK YOU.

          • window00

            Obviously you didn’t read the last paragraph of my comment, either. Support goes both ways. Support local businesses, especially in the wake of a disaster.

          • window00

            I don’t care who got paid. I said that staying local would be a boon to local business hurt by the bombing, and that Boston-area photographers would have been happy to step forward to do a photo shoot of the city they love. Obviously you didn’t read the last paragraph of my comment, which stated, with gratitude, that support goes both ways.

        • http://twitter.com/BambinoItaliano bambino italiano

          Yeah so much time sitting behind a computer and doling out opinion. Do you ever work in any place that you have to come out with ideas and get the action going and have the product be available in 3 days with what’s going on in the city? I don’t think so. Just shut up and buy a few copies of the magazine or posters for a good cause will ya?

      • twinmomma

        You’re guessing. But unless you negotiated the contract with the photographer, you don’t know.

        • window00

          You’re right – I don’t know. I thought it was weird that 120 shoes were loaded up to go to New York, three days after the bombing, for a photo shoot. Perhaps no one in Boston wanted to do it. Please refer to my last paragraph for further comment. I repeated it above, just for you.

      • window00

        Yes, I asked why it couldn’t have been kept local, to help local businesses. And for those of you lacking in reading comprehension, here is the last paragraph of my comment, repeated:

        “Yet… it can’t be ignored that New York supported us in crisis and we supported them. We thank them and everyone else who expressed their sympathy and support. Touching cover.”

      • Guest

        Before anyone wastes their time reading the comments below this:

        I think some of us are just expressing our anger (and that includes all of you complaining about the pettiness of some posts) toward the directions that are available instead of understanding the true source, which may have been something we cannot control.

        Stop, and take a deep breath. There is no need to get emotional over questions about a magazine cover. Get emotional over your family, friends, pets, co-workers, and everyone else hurting from realizing how vulnerable we all are. These are just shoes on a magazine, captured evocatively to speak a thousand words.

        I acknowledge my own misstep in making assumptions about the quality of photographers between Boston and NYC – I really thought the photo shoot and production could have been localized. And I’m sorry for provoking some of you who are already on edge.

    • http://www.facebook.com/timothy.costa.75 Timothy Costa

      I’m sure if you are a photographer they were looking for the talent to do it a special way. Mitch is known for his multiples and megan Caponetto is a master model maker. They are the cream of the crop. The front and back cover are amazing.

      • kenyee

        Seriously? This is a pretty trivial shot. One light..black background…photoshop out the dark area at the center of the heart :-P
        I would have done it and asked that they donate the money for the shoot to the oneboston fund.

    • twinmomma

      THIS is what you see? On a cover about how we’re all coming together for Boston, does it really MATTER where the photographer was from? Is it a problem all the runners weren’t from Boston? Focus on what actually matters in this.

      • faosto

        twin, amen to your reply to S jay. Ditto that!

    • Oppelganger

      They had 3 days to put this together and likely had a contract in place with a photographer in NY- either that or they were going for the best they could find. In an ideal world, yes, but cut them some slack…

    • Guest

      Before anyone wastes their time reading the comments below this:

      I think some of us are just expressing our anger (and that includes all of you complaining about the pettiness of some posts) toward the directions that are available instead of understanding the true source, which may have been something we cannot control.

      Stop, and take a deep breath. There is no need to get emotional over questions about a magazine cover. Get emotional over your family, friends, pets, co-workers, and everyone else hurting from realizing how vulnerable we all are. These are just shoes on a magazine, captured evocatively to speak a thousand words.

      I acknowledge my own misstep in making assumptions about the quality of photographers between Boston and NYC – I really thought the photo shoot and production could have been localized. And I’m sorry for provoking some of you who are already on edge.

    • Guest

      Before anyone wastes their time reading the sniping below this:

      I think some of us are just expressing our anger (and that includes all of you complaining about the pettiness of some posts) toward the directions that are available instead of understanding the true source, which may have been something we cannot control.

      Stop, and take a deep breath. There is no need to get emotional over questions about a magazine cover. Get emotional over your family, friends, pets, co-workers, and everyone else hurting from realizing how vulnerable we all are. These are just shoes on a magazine, captured evocatively to speak a thousand words.

      I acknowledge my own misstep in making assumptions about the quality of photographers between Boston and NYC – I really thought the photo shoot and production could have been localized. And I’m sorry for provoking some of you who are already on edge.

  • http://www.facebook.com/jferguson1213 Jane Ferguson

    I think the cover is brilliant – beautiful as well with a meaningful messege. Well done.

  • http://twitter.com/RossiDog Beth Rossi

    Very well done! Bravo…

  • http://www.facebook.com/jeanne.e.craigie Jeanne E. Craigie

    Excellent excellent job…Boston is Strong and will get only stronger! Bravo and thanks!

  • faosto

    This hits the “picture is worth a thousand words” threshold. Nicely done!

    • Dori Feeney

      The cover is awesome and very positive! As far as the other comments go, doesn’t matter where photo was taken, it’s creative, and in the end will sell a lot of magazines which will bring business back to Boston. I think the magazine should make t shirts locally with their image to benefit victims. I would buy a t shirt and a poster. Was there in Copley when it happened and am moving forward. Thanks to everyone for being so supportive! This image brings a sense of peace to my mind.

      • http://www.facebook.com/profile.php?id=100002154925952 Anntoinnette Silva Backus

        I would buy that shirt!!

  • http://twitter.com/growinggold Sharon Corsaro

    What an amazing backstory!… You all should be HIGHLY commended for brilliant creative genius that worked at RECORD speed under immense deadline pressure… GOOD JOB!! …And… THANK YOU for a really lovely photo that hugely honors those who wore the shoes! Brilliance at work >> Huge Kudos to the WHOLE team! ~ Bless YOU!

  • faosto

    This might give you a clue why the editors chose Mitchell Feinberg…

    http://ngm.nationalgeographic.com/2006/09/joy-of-shoes/feinberg-photography

    • window00

      Excellent. Thank you.

  • faosto

    google Mitchell Feinberg national geographic Joy of Shoes 2006. There was a reason they chose him and not a Boston Photographer.

    • window00

      Thank you for the clarification. He’s good at photographing shoes. That makes perfect sense.

  • Cathy Chester

    Absolutely brilliant. You did right by everyone, including yourselves. I went to BC and I love Boston. G-d bless you all.

  • http://www.facebook.com/timothy.costa.75 Timothy Costa

    Props to megan Caponetto and Mitch feinberg they did an awesome job with this heart. Bravo

  • Andrew Turner

    Like other readers, I am baffled why you didn’t use a Boston photographer. I was reading this nice story about your excellent cover photo and got to that part and just stopped, utterly confused. You know we do have photographers here, right?

    • twinmomma

      I’m baffled why it matters. Have you missed that the whole country has come together for Boston?

  • hmschlmom

    I would purchase that poster.

  • Christa Protano

    Amazing and beautiful cover and what a back story! As for the comments about the photographer … I’m from Philadelphia, currently live in New York and used to work for the publishing company of Boston magazine as an editor. If I were to write an essay about how I was affected by the bombings, would it mean any less just because I do not live in Boston? No matter where you live, as Americans we were all deeply affected by what happened last week and are trying to come together to heal. It’s a shame people try to find the negative in a good thing. Well done, Boston mag!

    • twinmomma

      This.

    • Guest

      No, it does not mean any less. It would mean a great deal. But that wasn’t the point. The point was to support local businesses (local photographers) as part of the effort to promote healing in the community.

      faosto posted that Mitchell Feinberg had a National Geographic “Joy of Shoes” feature in 2006. That explains it perfectly. Now we all know why Boston-area photographers were not asked to shoot the shoes.

      Please, if you can, do submit essays and photographs to share how you were affected by the bombings. We deeply appreciate the support from across the nation and from the rest of the world. Let’s not let anxiety and edginess get the better of us in blog comment sections.

    • window00

      We are grateful for the support from all over the world. I personally would very much like to read your perspective and see your photos, and I hope other publications will take you up on that, so please share for the public. We shouldn’t let our personal feelings of anger and fear over a horrific event bubble into our posts online.

      Another commenter and I asked why the photo shoot couldn’t have been kept local, to help local businesses. It is a legitimate question, since I truly thought that with so many brilliant and creative people concentrated in the Boston area, the magazine could rely on local talent in the days after to produce an outstanding cover.

      The sniping from other commenters was not necessary.

      faosto, thank you for posting that Mitchell Feinberg had a National Geographic “Joy of Shoes” feature in 2006. Now we all know why Boston-area photographers were not asked to shoot the shoes.

      On with life. Peace, harmony and healing.

  • http://www.facebook.com/PaulaBartosCompton Paula Bartos Compton

    Would love to have that cover photo on a Tshirt.

  • brianboydner

    I wish they used someone local as well, it’s not a shock as they tend to use the same 5 people in every issue!

  • Lauren

    Amazing!! Thank you so much! My sisters sneakers are on the cover. Thank you Thank you Thank. It is so beautiful!!!!

  • http://www.facebook.com/deborah.beard.161 Deborah Beard

    touches the heart…

  • http://fo2oz.com/ Waleed Alzuhair

    A sad incident, remembered with a powerful image that can help unite the people and uplift the spirits.. Beautifully executed.

  • http://www.facebook.com/mike.coffin.142 Mike Coffin

    It is amazing that something this beautiful can rise out of something so horrible. Thank you.

    Here’s something else you might like. http://blog.gsdm.com/?p=10587

  • http://www.facebook.com/selena.d.smith Selena D Smith

    its amazing to me the ‘terrorists’ on our homefront, trying with their comments, to twist and turn something so beautiful into something so ugly. i love the cover, it wasnt about the photographer, it was about the statement it made.

  • http://twitter.com/fiftyacorns Tara Van Rose

    Every bit of this is amazing.The cover is beautiful, the concept of building an archive of stories to go with a picture of the runner’s shoes is just such a wonderful idea to let runner’s share their experiences with the world. And thank you for making the cover into a poster to raise money. Thank you for all of this.

  • My name here

    How absurd. On the one hand they “Heart Boston” On the other hand they continue to treat it as a second class city by driving to NYC for photography. The posts defending them because of the quality of the photographer they chose is just as absurd. Why just not move the entire office to NYC if you feel that way? There are better editors and bagels there as well!

  • Jeanne Proteau

    Perfect!

  • Irma Fritz

    What a lovely tribute to all the Boston Marathon runners and victims!

  • paulakiger

    I think it is an incredible image, and I am looking forward to respecfully reading the stories behind the shoes.

  • http://www.facebook.com/theheathergoodrich Heather Goodrich

    Beautiful. Thank you for this <3

  • http://www.facebook.com/NicoleS303 Nicole Slater

    I live in California, and although Im not from Boston I have been affected by the bombings. Being a nanny for over 10 years, I felt great pain in my heart when I learned young ones were hurt, and Martin had passed away. Life ose a beautiful gift and should never be stolen from anyone. I pray the families who lost loved ones are able to heal and gain strength from all the people who deeply care, and I hope everyone who was injured along with their families heal as well and each day they learn to become okay again. All my love, thoughts, and prayers goes out to each of you XoxoX

  • http://www.facebook.com/whitney.wickes Whitney B Wickes

    I’m not sure how you are taking essays, but here is a link to one I wrote about my experience as a runner: http://on.fb.me/13pSAGP

  • dylanesq

    You HAVE to make it into a poster and give some of the proceeds to the fund. I want a poster and I am sure millions of others will too.

  • Rene

    Awesome cover!! Well done!!

  • Kimberly Pitts

    Absolutely beautiful! When I saw the cover, I wept. I love this city, for it is where I always find peace. I am MA born and bred in Worcester, living in CT ( moving to your city soon) and I visit often. It is the city I love no matter what it’s imperfections are, it is Boston, and now the world knows why I love it.

  • Kyi-Sin Than

    My running shoes from Boston Marathon 2012 have been stolen as of Tuesday. The next morning my roommate sent me this cover in an email saying… “Could it be….a seriously possibility?!”

  • Sherry Shifflet

    As someone who works in magazines, I say bravo to the staff of Boston mag for scrapping their cover and feature story with three days to go before deadline. It’s amazing that you added to the complexity by telling the stories off all those people online. The idea is beautiful and brilliant. For the people that can only focus on the fact that you didn’t use a local photographer, all I can say is – how petty. We all have to choose where to prioritize in life and in work. Telling the story of the people wearing those shoes in the marathon was the right place to put the emphasis and the resources as far as I’m concerned. When you have three days to ask for, gather the shoes, conduct the interviews and get the stories, you don’t go with the local photographer you’ve never worked with before. You go with the best one that you know, the photographer that you know will be amazing and brilliant the first time around. That’s why you drive the shoes to New York, not because no one else can do it, but because you need the best art possible in the least amount of time. You have no time for do-overs. You need the impact of those photos to tell people that the words they’ll be reading are important before they ever see them. You choose the best you know because the people whose stories you’re telling deserve it. Your readers deserve it. You know that this is something that you have to do well, and your team is working their tails off because they feel driven to get it right. From the buzz this cover is creating, Boston Magazine, you did it right. I can’t wait to read the stories. Well done.

    • Cassandra Crawford

      Well said. Unless you work in the industry you can’t appreciate the time required to produce a magazine. The composition, printing, mailing, etc. Changing their cover and reworking the content to include the back story on the runners is a HUGE time commitment.

      Boston Magazine had to pull out all the stops to make this deadline.

      In this case, you don’t just grab someone off the street. You have one shot at the cover on an insane schedule like that. The staff made the best choice by getting a photographer they could count on to do the project justice.

      Being offended that the project didn’t go to a Bostonian is a distraction from the beauty of what the staff at Boston Magazine did. The idea, the design, and the execution.

      Well done, Boston Mag. Well done.

      • window00

        We’re both making assumptions here about what was or wasn’t available in Boston and New York.

        It’s a wonderful cover.

    • window00

      This is a well-argued statement, but it’s based on as many assumptions that mine was, just in the other direction. Why spend so much space arguing hypotheticals?

      That said, it is a wonderful cover.

    • lucille

      Why do you think that Boston is full of photographers that the editors of Boston Magazine have “never worked with before”? That seems nonsensical to me.

  • http://twitter.com/MagDesigning Magazine Designing

    As a magazine designer I must say this is truly exceptional project. Great idea, great execution. If I may say once in a lifetime opportunity to create something so deep, powerful and beautiful. Congratulations.

  • Leslie GrubStreetNM

    I emailed your editor that I, an ex-Bostonian, would purchase (for considerably above cover price) the entire issue and I suggested net proceeds go to the victims. I guess posters are more easily distributed but I’d like to see the print version of all those stories.

  • momma

    AMAZING, heart felt, creative and encompassing!WE -LL done

  • ScubaSteveVa

    Saw this last night and welled up immediately. I am so proud to be a Bostonian…and an American…and so grateful for all of the support from people elsewhere in the US and from around the world.

  • antonella

    I agree, an amazing cover

  • Ramon Lepage

    Like the concept and story behind the cover. After reading comments about the photo shoot, I am curious why they chose the red shoes on top of the heart. For me, more than the shape of the heart, these red shoes / sandals can look like feet covered in blood. this were this image becomes powerfull and editorial.
    Regards

  • http://www.facebook.com/doris.baker.5249 Doris Baker

    Hi, How can I make the cover my profile picture on facebook? Can anyone answer that for me? Thank you. God Bless Boston. Doris, Canada

    • http://www.facebook.com/jac.blair Jac Blair

      They responded on FB and said you could use it!

  • joknee4

    Beautiful tribute to the marathon runners, the victims, and the people who aided those victims…THANK YOU Boston Magazine!

  • http://www.facebook.com/hannonkate Kate Hannon

    We have a many great photographers in Boston. Sad, you had to ship out the shoes to NY.

  • Lisa

    Amazing! So beautiful and touching! What a great example of teamwork and dedication.

  • Linda Pinzone

    Love it! Simple and powerful! Brilliant! I definitly want a poster to hang in my classroom. Represents survival and perserverance!

  • David

    Beautifully done, Boston Magazine! This shot is absolutely perfect. The color arrangement is spot on, and the pair of “toe shoes” (for lack of knowing what they’re actually called) at the inside top of the heart is stunning. Well done, ladies and gentlemen.

  • Marie

    Every year I go on a running vacation to a tropical location and at the end, I leave my shoes at the top of the mountain, take a picture, and walk back with the earth under my feet. I have always joked it is my sacrifice to the Gods. This year, my shoes were left on the mountain in Bora Bora and I stepped to the starting line just days later on April 15th. I ended my race with many at just over 25 miles. My husband at the finish line was spared injury and emotional event has gripped me since.

    I plan to go to the finish line in 2014…. My shoes from 2013 are on Boylston with only a photo. Amazing how sacrificing shoes can give me such peace.

  • bostonphotog

    Wonderful job, except for not trusting a Boston photographer with the shoot. That part is just really lame.

  • http://www.facebook.com/todd.feeney.9 Todd Feeney

    Am I the only one weirded out by the red, feet shaped shoes at the point in the top? I like the idea of the picture as a tribute but after all the horrible injuries, disjointed feet seem creepy. Maybe it’s me.

    • http://twitter.com/adhams Adham Somantrie

      it’s a vibram.

    • theearthplanet

      hippies wear those, they love em

  • jas3

    thanks. About to order a copy. Outstanding work!

  • http://www.facebook.com/profile.php?id=100002154925952 Anntoinnette Silva Backus

    Just put my name on the Wait list to purchase a copy of the Magazine. I have visited Boston & loved it from the minute I arrived. One day I will take my children to visit. May all the people of Boston find peace again soon.

  • http://www.facebook.com/people/Wreaths-Galore/563619365 Wreaths Galore

    The magazine decided to use the NY artist so that everyone would spend their time commenting about that rather than the point of the story in the first place. Seriously?! I highly doubt that the staff even made that connection when making the arrangements. So are the commenters thinking that if you are from Boston you only can use Boston artists for Boston articles and NY magazines can only use NY artists for their NY articles? Think about what you were saying, people. Petty people worry about petty things. Just saying…..

  • Robyn B

    Will you print more? I tried ordering it this afternoon but was having trouble with the order page from my iPad, and now it’s sold out! :(

  • http://www.facebook.com/jac.blair Jac Blair

    I think you’re gonna need to order more copies!

  • http://www.facebook.com/ojedapaco Paco Ojeda

    Twenty years I lived in Boston and regularly read the magazine. Never in my life did I imagine something like this would happen in my beloved backyard, the Back Bay. Then I moved back to Mexico, my homeland, where I am managing editor of a destination magazine. So I have utmost respect for everything here: the powerful stories shared by shoe donors, the behind-the-scenes telling of how this spectacular cover came about, the healing that now must take place in so many hearts and souls in Boston and the rest of the world, and last but not least, deadlines! Bravo, Boston Magazine!

    Paco Ojeda, Managing Editor
    Vallarta Lifestyles Magazine
    Puerto Vallarta, Mexico

  • http://www.facebook.com/susanna.gorodisher Susanna Sidoti Gorodisher

    Please consider making this photo and cover into a poster and shirt, and if I might be so bold, donate the proceeds to the Boston One Fund …I would buy both.

  • http://www.facebook.com/mechell.myrick.nelson Mechell Nelson

    Will there be more copies available to purchase? I would love a copy.

  • window00

    Regarding the sniping below:

    I think some of us are just expressing our anger (and that includes all of you complaining about the pettiness of some posts) toward the directions that are available instead of understanding the true source, which may have been something we cannot control.

    Stop, and take a deep breath. There is no need to get emotional over questions about a magazine cover. Get emotional over your family, friends, pets, co-workers, and everyone else hurting from realizing how vulnerable we all are. These are just shoes on a magazine, captured evocatively to speak a thousand words.

    I acknowledge my own misstep in making assumptions about the quality of photographers between Boston and NYC – I really thought the photo shoot and production could have been localized. And I’m sorry for provoking some of you who are already on edge.

  • bostonphotog

    please consider supporting and using local companies to make the t-shirts and posters

  • http://dareyoutoblog.com/ Meredith

    Really the perfect cover, and even better backstory. I can’t wait to read some of the stories behind these shoes!

  • casper

    nice

  • jeremy

    Please do consider offering prints, maybe more expensive signed one, and then less expensive regular prints. I believe they would sell well, and whatever amount could be donated to____… the hospitals, rehab centers, victims without means, etc. I’d buy one.

    Thanks,

    Jeremy

  • http://www.facebook.com/michaeldginsberg Michael Ginsberg

    How about selling this on a Tshirt and donating the proceeds to one of the Boston Victims Funds. Bet, you would sell a ton. Pretty please, I will buy the first 4.

  • jennifer Lovett

    Perhaps the shoes could be donated to some place where runners cannot afford running shoes. My husband, who ran in the Boston marathon and finished 1 minute before the first bomb exploded, organized the first marathon in Belize last December (The End of the World Marathon). It will happen again this year and there are many Belizean runners who do not have running shoes and certainly cannot afford new ones every 3-4 months like American runners often can. Why not donate these shoes to them in the spirit of the Boston marathon and the determination to keep it going strong?

  • BettyLou Edwards

    Wonderful story, and as I’ve worked in publishing–and years ago, as production manager of Boston Magazine–I appreciate it fully.

    However, I have one question: Was there not one photographer in Boston qualified to handle this shoot? There is so much artistic talent right here that it’s ironic that with all of the “Boston Strong!” promotion, Boston Magazine would hire a New York photographer. Just sayin’.

  • Robin

    it is sold out

  • Silvia Messina

    Hi! I live in Italy but Boston was my home in 2011 for one year. i’d love to have the poster, but I read you don’t ship abroad. Is there another way to get the poster? Thank you very much and…stay strong Boston.

  • Robin Joseph-Craig Waters

    I hear there is a puzzle of the cover. Anyone know where I can get it?