Liquor Company Is Trying to Launch ‘Zombie Apocalypse Vodka’ in Massachusetts
Braided Oak Spirits is trying to create a buzz for their brand so distributors put their liquor in local stores.
A distillery out of New York wants to unleash its undead-themed drinks on the people of Massachusetts like a virus.
This week, Braided Oak Spirits pleaded with people in the Bay State to help spread the word about their “Zombie Apocalypse Vodka” so that distributors would start carrying it in their stores, and hopefully, in bars. “Massachusetts! Please help! We are presenting our product to a major distributor in Massachusetts! [In your state], we need to have the distributor take us on as a product. Unfortunately, many large companies just don’t understand how great fans of the Zombie genre are. They think we are just a novelty item,” the producers of the 80-proof vodka wrote on their Facebook page.
The company said they would like to show distributors that they are more than just a gimmick, and that a lot of people are interested in purchasing a bottle of Zombie Apocalypse Vodka, a 5-times distilled wheat vodka, in Massachusetts. “With your help, we will be in Massachusetts soon,” they said.
The company said their Zombie-inspired vodka is the official liquor used to make “Zomtinis,” a Zombie martini. Their motto is “get it before it gets you.”
Braided Oak Spirits also makes brandy, tequila, and many other types of hard liquor out of their Middletown, New York, location. The company’s inclinations about catering to a Massachusetts audience aren’t far off. Boston has been host to an annual zombie-themed march through city streets for the last several years, and that same obsession lead to the region’s Red Cross group to make a “Zombie Survival Kit” for residents as an entertaining way to get people ready for actual disasters. Massachusetts has also been host to a zombie 5K race.
According to official Massachusetts state laws, in order for Braided Oak Spirits to have the plague of the vodka’s presence spread to Massachusetts, they first have to get approval from the Alcohol Beverages Control Commission. “All manufacturers, wholesalers and importers, out-of-state suppliers, brokers, salespeople, warehouses, planes, trains, ships, ship chandlers, and every motor vehicle commercially transporting alcoholic beverages in Massachusetts require an ABCC issued license or permit. The ABCC issues approximately 10,000 such licenses and permits each year,” according to the rules.
Source URL: http://www.bostonmagazine.com/news/blog/2013/07/19/zombie-apocalypse-vodka-massachusetts/