The MBTA Has a Hip-Hop Music Video About Safety

It’s called the the “Safety Bounce.”

The T has come up with a clever new way to remind people to be safe when riding on trains and buses—in the form of a hip-hop video.

The “Safety Bounce,” a three-minute mash-up of  bongos and bass, featuring employees, riders, and even the MBTA’s mascot, Charlie, dancing along in unison to the beat of the song, is packed with catchy one-liners like “do the bounce,” and advice on how to avoid tripping over the curb when waiting for the bus.

The video was filmed in May in various train stations, including the Red Line’s Harvard stop, and cost roughly $10,000 to make. But T officials told the Boston Globe that the video was paid for by their advertising partner, Titan. 

The “Safety Bounce,” which uses rap lyrics and some background singing to get the point across, warns riders not to touch transit employees, not to ride wheelchairs on the escalator, and to remove bags from empty seats so that other people can sit down—it basically covers all the common problems riders gripe about on the buses and trains.

The transit agency said in a press release that the campaign is geared towards a younger audience, and was released in conjunction with the start of the new school year. “This creative campaign’s strategy is pairs important messages and images and easy-to-remember phrases, making these critical lessons both memorable and enjoyable,” according to the T’s General Manager, Beverly Scott.

The video, posted Wednesday to the T’s website, was accompanied not only by some choreographed dance moves, featuring MBTA drivers, and even Scott, but also a list of other safety tips and information. “The T works hard everyday to ensure the safety and security of our riders and employees,” according to a statement from officials.

The video will be shown hourly in a few key T stations on Wednesday on the large digital TV screens.

ADVERTISMENT

  • Alfredo CrazyFreddy Rivera

    So NO credits to the choreographer cedric for helping out with the dance moves for you guys to do I think that’s kind of rude. To me too read such a good and positive output and then also using the word “hip hop” when the general public and corporate America don’t really respect the real culture called “hip hop”…

    So can we see Cedric names on here giving him some respect on making this video happen. Because he might not say something but I will, because we live doing HipHop dance moves. Some of paid our bills, eat, and dress. To live off HipHop..

    So to not see his name as being credited kinda hurtful to me at the altar for newer as a youth advocate on teaching them that the real culture a hip hop has opportunities that could be present it properly when it needs to be understood four general public and corporate America, respect us for what we love to do in our lives with hip hop.

    Thank you..
    CRAZYFREDDY

  • Aaron Koegel

    Another $10 grand that the riders will have to make up. What a waste. Beverly Scott is a completely unqualified leader and should be removed from her position, and this is evidence of why.

  • DutchDor55

    This is actually humorous and looks nothing like the environment I encounter when riding the T. Tripping on a curb is the least of my worries…getting smacked by someone’s backpack or being crushed by overcrowding is more realistic. Try riding the Green Line during rush hour when the cars are overcrowded, drivers allow people to continue to cram into the overcrowded cars, and bodies slam into one another because people can’t find anything to cling to for stabilization.

  • Britt

    Nice idea to make a safety training fun. And it’s a beautiful thing to see a lot of people involved with this project. I am upset there is no crediting of the artists who contributed their talents to this video: Choreographer credit? Singer credit? Drummer credit? Musician credit? Dancer credit?