Mike Ross Launches A New, Somber Web Video
He pauses from running through the streets to talk about his parents.
Mike Ross’s money is mostly behind a high-energy TV ad, showing him running through the streets of Boston handing out his plan for the city’s future.
But of late he has used traditional and social media to talk about the somber and serious stories of his parents. Ross’s father is a Holocaust survivor (a story Ross has told many times as a politician), and his mother is gay.
In a new three-minute video about to be circulated by his campaign, Ross sits and talks simply and affectingly about both, over slightly maudlin music. Does it provide some heft and gravitas to the running-through-the-streets guy? Or is it jarringly manipulative? You be the judge:
Source URL: http://www.bostonmagazine.com/news/blog/2013/09/09/mike-ross-launches-new-somber-web-video/