Dear Bath Magazine: We’re Flattered You Liked Our Cover

Here’s what we hope you’ll do next.

UPDATE, January 29, 8:15 a.m.: The Bath Magazine has published an apology on its website in which it promises to make a donation to the One Fund.

“The Bath Magazine publisher Steve Miklos would like to offer his sincere apologies to anyone who found the similarity between our image and the Boston Magazine cover in any way upsetting, as clearly we did not wish to cause any offence,” the magazine wrote in an open letter.

The magazine quotes Miklos as saying, “Late in the process of creating our front cover we were made aware of the Boston Magazine cover, and while we were inspired by it, we realize we have made an error of judgment by not fully realising its connotations in the States . . . I am running the Bath Half [marathon] on March 2nd and as well as supporting many of our local charities, the magazine will be making a contribution to the Boston One Fund.”


Image via Bath magazine

Image via Bath magazine

Dear Bath Magazine,

Last spring, as we tried to figure out how best to honor the resilience of our city in the wake of the Boston Marathon bombings, we asked runners to lend us the shoes they wore in the race. In turn, their shoes, and the cover we produced, helped us to raise over $125,000 for the One Fund, the charity established here to benefit those affected by the bombing.

You liked the shoes cover so much that you borrowed (others have used less charitable phrases) the concept for your February issue on the half marathon in Bath.

We can’t speak for the dozens of runners who donated their shoes to us for that image. We can’t speak for the runners who are preparing to run this April. But we hope that if you were so bold as to borrow our idea, you will also borrow the spirit of that cover—and make a significant donation to the One Fund in the name of those who were unable to finish the race.


Boston magazine

  • Alex Hubbard

    Such an amazing response. Thank you for (hopefully) turning something that was such an outrage into something good for those who most need it. Boston strong.

    • Milton Bixby

      Yeah, Boston Strong. Let’s jump on the money-making bandwagon and earn some hard cash from those people who were injured and died in the attack.

  • LisaDSparks

    Elegant letter, Boston magazine.

  • krissy murphy

    Definitely a great response. Bravo.

  • Clay N. Ferno

    up. vote.

    • Milton Bixby

      Clay. Is. An. Idiot.

  • Danny Lim

    oh snap! Now what UK?!

    • Simian Gimp

      We’ll probably run a race for charity, as that’s what the Bath Half is, without a murderous government hating us so much that they chose to turn it into a False Flag event, killing innocent people to initiate a police state.

      What now Boston?

    • Smithereens

      Now what UK?! Idiot.

  • Will LaTulippe

    Charity does not call for chest thumping.

  • Simian Gimp

    If it was the same image, I could understand it. What are you going to do? Claim ‘Intellectual Property Rights’ on an arrangement of running shoes?

    Grow up.
    Both marathons are for charity. Where’s the charity in name calling and cultivating blame culture?

  • lucille

    I wonder if they hired a Bath Photographer?

  • Milton Bixby

    Sadly, somebody from Bath Magazine who probably didn’t know any better
    just lost their job because Boston Magazine is angry over losing
    potential money from the deaths of innocent people. For shame!

    • Josh

      Boston Magazine, right in the article, simply asked for a donation to the One Fund. That is all. No one said anything about anyone losing their job.

      • Kirsten Elliott

        A QUOTE significant UNQUOTE donation. Unpleasant and threatening – especially as legal advice now coming forward says there is no breach of copyright.

  • Kirsten Elliott

    You aren’t coming out of this covered with glory, particualrly as your image appears to me to owe something to the BBC Capes Ident – I’ve reported it to the BBC. The Bath Magazine was supporting a charity event and you want to screw them. Shame on you.

    • 7worldtraveler

      HOW is Boston magazine screwing the thieves??? Shame on YOU! Bath magazine even admitted they were in the wrong. Being involved in a charity event is not a license to steal but that appears to be OK with you.

  • Ann Chalkley

    Did you donate ALL of the profits from that issue to the charity? If so, well done you. If not, I’m not sure that having increased circulation and made money from stories related to a tragic event is a great moral high ground from which to heap shame and derision on an unintentional faux pas.

  • KRad

    I’ve never seen such an awful wash of jaded, inhumane responses in my life.

    Boston magazine wants to screw them (Bath Mag)? Incorrect. They said they’re “FLATTERED”, and in case you’ve never worked around creative people in your life, you probably wouldn’t know that many creative people are sincerely flattered when their ideas become appreciated, adopted and accepted by others.
    Phew! I guess it’d be so AWFUL for Bath mag to make a donation to a fund associated with the cover design that they “borrowed”. It’s called humanity. It’s called compassion. It’s called – go ahead and use it, but acknowledge why it exists. Bath Mag wants to CELEBRATE a half marathon with the very cover idea that HONORED people who didn’t get to finish the full Boston marathon, because they were KILLED or INJURED by a series of inhumane acts.
    Boston magazine created that cover photo and it became iconic. They were able to associate an image that people could cherish and appreciate, an image other than those of blood, pain, death, despair, chaos and tragedy, with the Boston Marathon.
    The sneaker-composed heart was NOT the original cover for that issue of Boston magazine, and in a last-minute decision, they chose to put in countless hours of work to HONOR those who ran in the Boston marathon. The idea to honor those who ran in the Boston Marathon was not an attempt to make a company profit off of misfortune. They made that cover to HONOR those who ran, those who died, those who lived, and those who responded risking their own lives for others.
    Chalk it up to business – magazines are making profits like every other company. If it wasn’t for the media coverage of events, how the hell would you know that those events even happened?
    When a magazine digs into their own profits to donate money to those affected by a misfortunate event, like the Boston Marathon Bombing, they definitely want to see their circulation numbers increase so that they can increase their donation, as well. Not one of you ever heard of the term FUNDRAISING apparently.
    AND YOU, “GUEST” with your absolutely mind-numbing comment, “If not, I’m not sure that having increased circulation and made money from stories related to a tragic event is a great moral high ground from which to heap shame and derision on an unintentional faux pas.” Nobody, NOBODY from Boston magazine is “Heaping shame and derision on an unintentional faux pas.” Do you really know what Boston magazine has done to contribute to the One Fund? I bet you don’t. And you should also refrain from commenting until you know facts. Boston magazine reproduced that cover as a poster THOUSANDS of times over and donated 100% of the profits to the OneFund. BM didn’t have to do that, did they? No. They didn’t have to spend time, money, and resources to print those just to donate money, did they? No. But they did because they wanted to, because they wanted to show their humanity and compassion for the people of Boston.
    I’d put my personal money on the idea that Boston Magazine (after this connection to Bath Mag has been made) would donate money to the runners of The Bath Half if, god forbid, anything alarmingly unforeseen would happen during that race. I strongly believe that the employees of Boston Magazine would donate their time to reproduce that Bath Mag “borrowed” cover as a poster, and donate 100% of the profits back to whatever fund would be started for the runners.
    People forget the fact that unfortunate events can happen to ANY CITY IN THE WORLD (and DO). I hope the next person that posts, has an open mind, and remembers the fact that just because every other country “hates the U.S.” doesn’t mean that the lives of the people in the country have less value than those in your own.

    Before you post something negative, rude, and down right WRONG about a situation like this one, just imagine how you’d feel if you lost your loved one at the finish line of the Bath Half. You’d REALLY appreciate a company like Boston magazine making a donation on his/her behalf… or wait, I guess most of you would think that somehow the company was just making money off of him/her, right? Stand around and hold your breath while you wait for your “friends” and “neighbors” to donate money, see how much you have then. The magazines that represent cities around the world, like Boston and Bath magazines, are the voices of their respective cities. What would you say if Boston magazine didn’t cover the Boston Marathon Bombing at all? I’m sure you’d think they were a real stand-up magazine then!

    • NotAScientologist

      “the very cover idea that was dedicated to people who didn’t get to finish the full Boston marathon, because they were killed or injured by a series of inhumane acts.”

      Actually, three *spectators* died. NO runners were killed in the bombing and it’s my understanding that the majority of the injured were spectators. The bombs were placed among the spectators, not on the course. The main reason that many runners didn’t get to finish the race is because they stopped the race a short distance away once they started getting reports of explosions at the finish line. So let’s not get all emotional about how Boston Magazine’s cover is for all those who died and couldn’t finish the race. That didn’t happen.

      While I get that this is very emotional, especially as we’re approaching the one year anniversary, I feel like Boston Magazine is being a little petty. It would have been classier if they could have handled this privately instead of making a public spectable about what was clearly not the most sensitive choice, but likely not done with any malicious intent. It’s unlikely that The Bath Magazine staff sat around in editorial meetings thinking about how the decision of their tiny magazine with a small British readership (about half the circulation of Boston Magazine btw) would affect the residents of a city in another country 3,000 miles away.

      The Boston Magazine cover was beautiful and brought tears to my eyes the first time I saw it. I can see why others would want to imitate it. Most art is derivative and there’s nothing Boston Magazine can do to change that. Personally I don’t see why Bath Magazine should have to make a donation to The One Fund, although at this point they pretty much have to. If they didn’t, they be criticized as insensitive. Their cover doesn’t affect what Boston Magazine can raise for The One Fund since they sold out of their poster and haven’t reprinted it. No one is going to mistakenly buy The Bath Magazine thinking it’s Boston Magazine.

      I’d rather that Boston Magazine spend their time on quality reporting than writing snarky missives to magazine shame other publications.





      • KRad

        You’re using Wikipedia for your sources.

        • NotAScientologist

          Which provides links to articles about the 3 *spectators* who were killed and links to articles about the many spectators who were injured. I’ve read a lot of articles about the bombing and most of the injured people I’ve read about were not runners. If you have sources for runners who were killed, please cite them.

  • Guest

    Everyone agrees the marathon bombing was horrible crime and tragedy. But it seems like some people will try to find anything to be offended about when it comes to this subject. The fact they are demanding money make them seem like nothing more than “Marathon Bullies”