City Council Takes Aim at Globe Direct
After getting complaints from residents, officials want to clean up the litter.
After fielding complaints from residents fed up with the clutter caused by unwanted “circulars” likeÂ Globe Direct, which areÂ tossed on their doorsteps and walkways, City Councillor Tim McCarthy decided it was time to call for a hearing to address the matter.
In a request submitted this week, McCarthy saidÂ circularÂ packages, which are usually wrapped in plastic bags, may be running â€śafoul of litter laws in Boston.â€ť And if theyâ€™re not, the amount of disgruntled inquires he has handled in regards to the services at least warrants a discussion of some kind.
â€śNumerous local residents have complained about the circulars turning into litter when not retrieved, separated from the plastic packaging, delivered to residences without residents, or when separated by snow, rain, or wind,â€ť McCarthy wrote in his proposal submitted to the City Council, adding that other municipalities have been monitoring the unsolicited deliveries to make sure they’re not breaking city guidelines.
In Cambridge, officials recently came to an agreement with Globe Direct, who seems to be one of the biggest offenders, and put in place a set of guidelines to help ease the tension between residents and the advertising service.
For months, Adam Gaffin at Universal Hub has been keeping tabs on people’sÂ frustrationsÂ with Globe Direct‘sÂ free advertisements, blogging about the build-up outside the homes of residentsÂ who have become aggravated with the companyâ€™s blatant disregard to requests to stop the barrage of paper-bombing.
If Universal Hubâ€™s log of complaints isn’t enough to convince elected officials that the service has become a nuisance, they can always take a glance at the requests that get funneled through the cityâ€™s Citizens Complaint app, where dozens of angry pleasÂ to stop the distribution have already been dealt with.
Or they could look at a snapshot of the reactions Boston residents have when Globe Direct hops on Twitter to ask how people feel about their services. Hereâ€™s a series of responses to their lastÂ Tweet:
Source URL: http://www.bostonmagazine.com/news/blog/2014/06/16/globe-direct-city-council-boston/