Entercom, CBS May Unload Local Radio Stations
Stations reportedly on the market include 98.5 The Sports Hub, 1030 WBZ, and more.
Video certainly didn’t kill the radio star in Boston, but the medium is nonetheless headed for a shakeup.
In the midst of their ongoing merger, Entercom Communications and CBS are likely to unload a few local stations from their portfolios. The companies collectively own 10 stations in the area, and they’re apparently looking to get rid of a few.
The Boston Herald reports that the companies are looking to divest from five Boston stations: news juggernaut 1030 WBZ, 98.5 The Sports Hub, classic rock station 100.7 WZLX, the R&B-spinning 97.7 WKAF, and talk radio’s 680 WRKO.
The stations up for grabs are some of the most popular in Boston. As of this fall, the city is the 10th-largest radio market in the country, according to Nielsen, and the Boston Globe reports that the Sports Hub is Boston’s top-rated station. In the middle of the day, WZLX’s programming is listened to most often, excluding online streams.
Entercom announced it would take over CBS Radio in February, with a projected ink-date of the end of this year. Entercom also released news in August that it was acquiring a large stake of Dgital Media, a podcast startup.