Mitchell Gold + Bob Williams Expand
Gold and Williams talk about their larger South End showroom and favorite pieces.
Forget rose-colored glasses: natural light is a much cheerier filter at the newly expanded Mitchell Gold + Bob Williams in Back Bay. After six months of construction, the space has more than doubled in size, earning its standing as one of the brandâ€™s flagship stores. Gone is the greenhouse that not only dragged the spaceâ€™s aesthetic back in time a decade or two, but also leaked with every bad storm, according to store co-owner Andrew Terrat. In its stead are gleaming panels of glass â€“ panels that, incidentally, survived a beating from Sandy â€“ and a much more opened-up space.
Though Mitchell Gold + Bob Williams is a brand born in the south, the eponymous company owners are excited to be expanding their Boston location. Their aesthetic works as well up North as down South because, as Mitchell says, â€śItâ€™s very Americanâ€¦ other people have described it as quintessentially American, and I really enjoy that.â€ť
Bob describes the storeâ€™s pieces as â€śmodern contemporary, but with a definite vintage feel to [them]â€¦ Weâ€™re focused in on taking influence from late â€™60s, early â€™70s, but trying to make it a bit more comfortable for todayâ€™s lifestyle.â€ť Theyâ€™ve succeeded, if the retro designs paired with sleek, modern textures and peppy pops of color throughout the Back Bay store are any indication.
The storeâ€™s updated old-school vibe has earned pop culture-renown lately for its piecesâ€™ cameos on The Good Wife. The store has even come out with its own line including products from the show â€“ Will Gardnerâ€™s chair, Diane Lockhartâ€™s desk, and Alicia Florickâ€™s couch are all available for purchase.
Of course, neither Mitchell or Bob would reveal their favorite pieces in the store. â€śThatâ€™s sort of like asking a parent which child is the favorite,â€ť Bob said, â€śthough Iâ€™m sure they have one.â€ť (This reporter, then, will confess to being especially enamored of the Luna Oval Dining Table, which was paired in the store not with uncomfortable, minimalist stools, but with upholstered chairs and bright, cushy benches.)
Also like parents, Mitchell and Bob confess that naming each piece of furniture tends to lead to major fights within the company. â€śNames are important â€“ shoppers always remember the name of the piece they purchased,â€ť Mitchell says. Hence the pressure to pick the perfect moniker for each piece. â€śThat nameâ€™s too masculine! No, that nameâ€™s too feminine,â€ť Bob jokes, reenacting a typical fight on the naming team. Oh, just paint the nursery yellow already and be done with it.
Source URL: http://www.bostonmagazine.com/property/blog/2012/12/18/mitchell-gold-bob-williams-expand/