The Best Instagrams from Somerville’s Fluff Festival 2016

The annual What the Fluff? celebration took over Union Square on Saturday, September 24.

If you took part in the 11th annual What the Fluff? Festival in Somerville over the weekend, there’s a chance you’re good on marshmallow Fluff until next fall. But if you missed the celebration—or if you simply want to relive the sticky silliness—check out the fun attendees shared on Instagram.

A Union Square Donuts Fluffanutta doughnut made a great start to day.

#fluffernutter donut at #flufffest

A photo posted by Ali (@alioop21411) on

A special treat on a sunny Saturday.

it’s as tasty as it looks #flufffestival #flufffest2016

A photo posted by Kristin Cantu (@winksandwhistles) on

Casa B took a sweet-savory approach to its Fluff Fest treat with the Fluff Choripan, chorizo wrapped in puff pastry with guava and Fluff paste.

Chorizo, fluff, and guava pastry. Yum! #flufffestival2016

A photo posted by @alisonbeanphotography on

This giant chocolate-covered marshmallow was no match for this Fluff fan.

The biggest chocolate covered marshmallow ever?! #samspalate #marshmallow #flufffestival2016 #fluffu

A photo posted by Miyoung Sim Yang (@samandmagsstaytrippin) on

7ate9 Bakery Fluffed up its signature cheesecake.

A perfect view for Fluff Festival.

Hashtag: #Fluffanutter, at Union Square’s #FluffFestival, Somerville MA #igersnewengland #bostonfoodies #noms

A photo posted by Roadtrip New England (@roadtrip_newengland) on

Another glamour shot of USD’s Fluffanutta dougnut.

Can I get a FLUFF YEAH? @unionsquaredonuts #Somerville #flufffestival

A photo posted by Natalie (@nataliecullings) on

The Bantam Cider team really got into the Fluff spirit.

#teambantamcider is getting ready for #fluffFestival this Saturday…

A photo posted by Bantam Cider (@bantamcider) on

A glimpse at how Gracie’s Ice Cream Fluff cones are made.

And finally, a couple of classic #FluffFaces.


Jacqueline Cain Associate Food Editor at Boston Magazine jcain@bostonmagazine.com