Store Opening: Treat Cupcake Bar

By | Chowder |

By Shannon Fischer

There’s been some buzz around Needham’s latest pastry shop, Treat, so we at Chowder went to go check it out.

Treat is the brainchild of David LaLiberte, a former money manager who retired from the world of finance a few years ago. After deciding to pursue a new career around cupcakes, he teamed up with local designers, retail specialists, baker Adie Sprague and a focus group of his own children. The result? An interactive DIY cupcakery.

“The whole idea of Treat is the experience,” says Sprague. For a virtual experience of choosing ingredients, applying your own frosting and, of course, adding all of the fixings, click here.