Harpoon Creating New Beer to Benefit the Pan-Mass Challenge
‘Harpoon PMC’ will be available on draft at the Harpoon beer hall starting in July.
On July 7, Billy Starr, founder and executive director of the Pan-Mass Challenge (PMC), will be joining the Harpoon Brewery staff to brew sixty kegs worth of a special, limited release offering, “Harpoon PMC beer,” on Harpoon’s brew deck. The Harpoon PMC beer will be a light ale (5% ABV) brewed with lemon zest, pineapple, coriander, and Wakatu hops from New Zealand. Between July 21 and August 1 the beer will be on tap exclusively at the Harpoon Beer Hall with one dollar of each pint sold donated to the Pan-Mass Challenge.
The Pan-Mass Challenge was founded in 1980 by Starr, a cyclist who created the annual bike-a-thon to help raise money for adult and pediatric patient care and cancer research. Since its inception, the PMC has raised $414 million for charity, more than any other athletic event in the U.S.
On August 2 and 3, Harpoon quality control manager Jamie Schier and brewer Jamie Rudavsky will be among the 5,800 Pan-Mass cyclists who will ride up to 190 miles in an effort to raise $40 million for the Dana-Farber Cancer Institute. Schier and Rudavsky will ride as part of Team FORZA-G in honor friends and family lost to cancer.
On Aug. 2, Harpoon PMC beer will also be available to Pan-Mass participants as they recharge their bodies on the lawn at Mass Maritime Academy. Since 1998, Harpoon has been pouring hundreds of kegs for Pan-Mass cyclists in Sturbridge, Bourne, and Provincetown.
July 7, 11 a.m. to noon, 306 Northern Ave., Boston; 617-456-2322 or harpoonbrewery.com.