Matthews Electric

This family-owned company embodies those "small-town values" that politicians always talk about. Owner Scott Matthews believes in taking the time to educate customers about electrical issues and ways to make life a little "greener," but he also believes that taking care of every client, one call at a time, will build his business. His charming, homespun website includes answers to 76 electrical FAQs. (Our personal favorite: "How do I change a light bulb?" His response is seven bullet points long.)